Just in time for the holidays -- Grey Goose has found Canada's best cocktail



    Mixed by the very best mixologist in the country

    TORONTO, Nov. 14 /CNW/ - It required taste tests in several regions and
carefully controlled judging including a national taste-off in Toronto last
night but we finally know the answer.
    Canada's best cocktail and best mixologist has been determined by a panel
of ten taste-makers, style-makers and cultural influencers. Their favorite
tipples? The Jolicoeur and the Paragon created by David Wolowidnyk of
Vancouver's famed West Restaurant and Bar.
    GREY GOOSE(R) Vodka - the World's Best Tasting Vodka - is committed to
being the best, being enjoyed by the best, and being mixed by the best. As
part of this focus, GREY GOOSE embarked on a cross-country search to find
Canada's best mixologist. Regional competitions among GREY GOOSE Pour Masters
- mixologists selected each year by GREY GOOSE for their skill, innovation and
expertise -- were held in Vancouver, Toronto and Montreal, and the
semi-finalists tested their talents at the GREY GOOSE Arbiter of Cool national
final held here November 13, 2007.
    A panel of ten judges including such taste-makers and arbiters as William
Thorsell, CEO of the Royal Ontario Museum; Johnson Chou, designer; Jacob
Richler, food and restaurant critic; and Russell Smith, columnist, tasted a
special martini and a long drink - a coming trend in cocktails - created with
a surprise ingredient contestants were presented with for the first time last
night, as a test of their on-the-spot creativity.
    That ingredient? French tarragon.
    "The mixologists should have been able to work with that, as tarragon is
a common ingredient in French cooking and its licorice flavour is the basis of
such French classics as pastis or absinthe," said Richler.
    The judges praised Wolowidnyk's Jolicoeur, for which he won the Western
regional, which combined muddled green grapes with Sauvignon Blanc, elderberry
syrup, lemon and Grey Goose.
    "It was light with nice balance and you could taste the Grey Goose," said
Thorsell. Wolowidnyk's tarragon creation had "a bit of a mineral flavour to
it" and combined Grey Goose with pear, lemon, ginger, cardamom and a light
sprinkle of cinnamon and nutmeg.
    "Each of the competitors had tremendous talent and showed great
creativity," said Dimitri Lezinska, the Grey Goose Brand Ambassador
world-wide, who was also one of the judges at last night's national final.
    For the winning recipes, please visit www.greygoosevodka.com.
    Wolowidnyk competed against Frankie Solarik of Kultura restaurant in
Toronto and Alexandra Ortiz of The Aviatic Club in Quebec City.

    Background - how the Arbiter of Cool competition worked

    GREY GOOSE Pour Masters, a select group of the top bartenders from across
the Country, were asked to submit a recipe for an innovative martini cocktail
using either GREY GOOSE Original Vodka or L'Orange Vodka, which was judged by
Dimitri Lezinska, the Grey Goose Global Brand Ambassador. Born in Paris and
based in London, Lezinska is keenly aware of mixology trends and tastes around
the world. A short list of semi-finalists competed for top mixologist kudos in
regional competitions held in Vancouver, Toronto and Montreal where local
judges were taken from venue to venue to watch the Pour Master create the
cocktail, and sip and savour. They rated the cocktails on the basis of
originality, flavour, balance and visual appeal. Pour Masters were rated for
creativity, inspiration, knowledge of trends and for the vibe they could
create in their venue.

    Who were the national judges?

    The panel of judges comprised:

    Dimitri Lezinska, GREY GOOSE Global brand ambassador
    William Thorsell, CEO, Royal Ontario Museum
    Jacob Richler, food and restaurant critic
    Russell Smith, columnist, Globe and Mail
    Alessandra Bordon, Marketing Director of NUVO
    Amoryn Engel, columnist, National Post
    Larysa Harapin, host, Star! And CITY TV
    Lee-Anne Goodman, Canadian Press
    Michelle Hunt, co-founder, Martini Club
    Johnson Chou, designer

    GREY GOOSE(R) Vodka is committed to enhancing the cocktail culture in
Canada.

    About GREY GOOSE(R) Vodka

    Blended and bottled in the celebrated Cognac region of Western France,
GREY GOOSE(R) Vodka is truly a unique offering. Every element that goes into
its production ensures that GREY GOOSE(R) Vodka stands alone as the "World's
Best Tasting Vodka." The pure grain spirit undergoes a five-step distillation
process, leaving the spirit smoother, softer and more refined. The
super-premium spirit is packaged in beautiful frosted glass bottles, with a
clear window in the shape of a Grey Goose silhouette that allows a peek at the
flight of the Grey Goose across the majestic Massif Central Mountains. Each
bottle is sealed with a cork stopper and an elegant foil closure.

    
                             GREY GOOSE(R) Vodka
                               SIP RESPONSIBLY

         http://www.GREYGOOSE.com (C)2007 GREY GOOSE AND GREY GOOSE
          AND DESIGN ARE REGISTERED TRADEMARKS. VODKA AND FLAVOURED
             VODKAS EACH 40% ALC. BY VOL. - DISTILLED FROM WHEAT.
    





For further information:

For further information: Tracy Nesdoly, tn@tncommunicate.com, (416)
949-6255

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