Patented Canadian Technology to Allow Secure Digital Judging
TORONTO, Sept. 15 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the
industry's leading secure digital media distribution company, has entered into
an agreement with the Canadian Academy of Recording Arts and Sciences (CARAS),
the organization responsible for the JUNO Awards. CARAS will utilize
YANGAROO's patented Digital Media Distribution System (DMDS) to distribute all
music and related promotional materials submitted for JUNO Award consideration
to both the judges and CARAS' members.
In past, music has been submitted by artists and record labels for JUNO
Award consideration by the physical shipment of 12 CD copies, for each
category, of their album and/or single complete with bio and a publicity photo
to CARAS, who in turn would package the submissions and ship them out to the
300+ judges across the country. Using DMDS to streamline the process,
submitted music will be digitally ingested into DMDS and CARAS will then use
DMDS to securely distribute the music and related promotional materials to the
300+ judges and more than 1700 members. These people will then be able to
stream the music online or download it to be burned to CD or transferred to
their iPods for review. Digital delivery protects the environment by
eliminating the waste created by CD's and their packaging, which are made from
many non-renewable materials, as well as the greenhouse gas emissions caused
by the delivery of those packages.
"Integrating DMDS into our evaluation process was an easy decision," said
Melanie Berry, President of CARAS. "The technology is not only more efficient
and less expensive, but it also poses clear environmental benefits. The
Canadian Music Industry was the first in the world to embrace digital delivery
for their promotional releases to radio and other destinations, and it just
follows that the JUNO Awards should be the first major televised awards show
to adopt this same technology."
The development work will begin immediately and will be in place for this
year's JUNO Awards, one of the most watched television events in Canada,
scheduled to take place in Vancouver, British Columbia on March 29, 2009.
"We are proud to have been chosen by CARAS for this process," said Cliff
Hunt, Chairman and COO of YANGAROO. "We expect that with the JUNO Awards
taking the lead, the many other award shows throughout the world will soon
follow in their footsteps, creating an entirely new revenue opportunity for
the company "
The Canadian Academy of Recording Arts and Sciences/L'academie canadienne
des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit
organization created to preserve and enhance the Canadian music and recording
industries and to contribute toward higher artistic and industry standards.
The main focus of CARAS is the exploration and development of opportunities to
showcase and promote Canadian artists and music through vehicles such as The
JUNO Awards. The CARAS board is made up of prominent individuals representing
the record industry, including the presidents of the four major record groups
in Canada, EMI, Sony BMG, Warner and Universal. For more information on the
Canadian Academy of Recording Arts and Sciences' (CARAS) visit
www.carasonline.ca and www.junoawards.ca.
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading
secure B2B digital delivery solution for the music and advertising industries.
DMDS is a web-based delivery system that pioneers secure digital file
distribution by incorporating biometrics, high-value encryption and
watermarking. DMDS replaces the physical distribution of musical recordings
and advertising to radio, media, retailers and other authorized recipients
with more accountable, effective and far less costly digital delivery of
broadcast quality media via the Internet.
YANGAROO's DMDS has made over five million deliveries of over 11,000
songs from more than 600 record labels to destinations which include radio
stations representing over 35 US broadcast chains and all major and secondary
broadcasters in Canada.
DMDS is the only system that can digitally deliver music across the U.S.,
Canada and the UK. YANGAROO has offices in Toronto, New York, Los Angeles, and
London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the
symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please
contact John Heaven at 905-763-3553 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and uncertainties that
could cause such statements to differ materially from actual future events or
results. Such forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. The TSX
Venture Exchange does not accept responsibility for the adequacy or accuracy
of this release.
For further information:
For further information: Matthew Caldecutt, Gina Preoteasa, Trylon SMR,
(212) 725-2295, firstname.lastname@example.org, email@example.com; For general
information about The JUNO Awards contact: Media Contact: Tiffany Astle,
Holmes Creative Communications, firstname.lastname@example.org, (416) 628-5603,