Jump Up at Caribana with Heart and Stroke Foundation of Ontario



    HSFO to Promote Heart Health and Stroke Awareness in the At-Risk African
    Heritage Community

    TORONTO, July 29 /CNW/ - The Heart and Stroke Foundation of Ontario
(HSFO) will be joining revelers at this year's Caribana Island Festival on
Sunday, August 3rd. The Foundation is launching a campaign to better reach the
African Heritage Community (AHC) in Ontario, and make them aware of their
increased risk for heart and stroke issues and what can be done to combat
their effects.
    The Heart and Stroke Foundation will be bringing their Caravan, a mobile
unit equipped with heart and stroke-related literature and equipment for blood
pressure monitoring. The Caravan will be at Olympic Island from 12:00 p.m. to
6:00 p.m. Visitors will learn how they can address specific heart health
concerns faced by their community. Volunteers will have removable tattoos for
the kids, and the medical personnel will be on hand to provide blood pressure
readings.
    "Heart disease and stroke are serious issues facing the African Heritage
Community in Ontario. We're at Caribana to help educate people about their
risk and what they can do to fight back," said Rocco Rossi, CEO, Heart and
Stroke Foundation of Ontario. "Not only is it a time to celebrate and enjoy
the Caribbean culture, but it's also a great opportunity to learn what the
community can do to ensure its members lead long, happy and heart-healthy
lives."
    According to the Foundation's recent Ontario Survey on the Prevalence and
Control of Hypertension, Ontarians from the AHC are three times more likely to
be hypertensive than the general Caucasian population. Findings also showed
the AHC had the highest rate of hypertension at 31 per cent, while nearly 50
per cent have already developed hypertension in their 40s and 50s - compared
to the Caucasian population which has a 21 per cent hypertension rate.
    "Hypertension contributes significantly to cardiovascular and renal
disease morbidity, mortality and healthcare costs," said Dr. Sheldon Tobe,
Heart and Stroke Foundation spokesperson. "Once members of the African
Heritage Community know and understand their risks, we must all work towards
improved treatment and more effective prevention."
    HSFO is inviting media attending Island Day to visit the Caravan and have
their blood pressure taken. Learn more about heart disease and stroke and how
opening a dialogue with a healthcare provider can make a difference in
preventing and treating cardiovascular-related illnesses.

    
    Media Details:

    WHO:   Heart and Stroke Foundation of Ontario Caravan and volunteers
           Richard Phillips, HSFO spokesperson

    WHERE: Olympic Island

    WHEN:  12:00 p.m. - 1:00 p.m.

    WHAT:  Come have your blood pressure checked and learn how members of the
           AHC can better monitor their heart health.
    





For further information:

For further information: and to book an appointment: Briana D'Archi,
Porter Novelli Canada, Office: (416) 422-7166, Mobile: (416) 271-3631,
briana.darchi@porternovelli.com

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Heart and Stroke Foundation of Ontario

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