Juice Wireless Chooses Enpocket as Strategic Mobile Marketing Partner




    After evaluating leading vendors, Juice hands off mobile marketing
business to Enpocket

    BOSTON, March 19 /CNW/ - Enpocket, the Intelligent Mobile Marketing(TM)
company, today announced that it has been chosen by Juice Wireless to power
mobile marketing programs for Juice's customers. Juice Wireless has decided to
focus exclusively on its award-winning mobile social networking product,
JuiceCaster(TM), which enables consumers to Be The First to Show and The First
to Know by sharing and viewing User Generated Content and traditional media in
real-time on their mobile phones and across the Internet. Under the terms of
the agreement, ongoing mobile programs for Juice's key customers, such as Teen
Vogue and Conde Nast, will be powered by the Enpocket platform.

    "After careful evaluation of the top mobile marketing companies, we chose
Enpocket because the Enpocket Platform has been tested and proven by the
world's biggest brands," said Nick Desai, chairman of Juice Wireless. "High
quality of service and innovation are hallmarks at Juice, and we wanted to
ensure that we put our customers in the best hands. The logical choice was
Enpocket."

    Juice has powered mobile marketing programs for leading brands that
include diverse mechanics such as picture messaging, ringtone downloads and
their award-winning recipe-to-phone campaign, which was developed for
Epicurious. Enpocket will assume the delivery of the Juice campaigns using the
Enpocket platform, a mobile marketing and advertising platform that supports
text messaging (SMS), picture messaging (MMS) and mobile Web advertising
(WAP). Enpocket will also provide end-to-end marketing services to ensure an
excellent consumer experience and effective brand marketing program.

    "We are pleased to have been chosen by Juice Wireless to take on their
mobile marketing business," said Mike Baker, Enpocket President and CEO.
"Juice has an impressive roster of clients who are looking for cutting-edge
mobile solutions. With a legacy of hundreds of successful mobile programs,
Enpocket will uphold the caliber of service that Juice's customers have come
to expect."

    About Enpocket

    Enpocket, the Intelligent Mobile Marketing(TM) company, enables
organizations to foster and maintain valuable relationships with mobile
consumers. Enpocket technology powers the mobile marketing efforts of
operators and media companies around the world, and Enpocket services help
leading brands effectively market in the mobile channel. Customers include the
following:

    --  Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange,
Airtel, Virgin

    --  Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Chrysalis,
Sony Pictures, TNT, Trinity Mirror

    --  Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola,
Samsung, Panasonic, BenQ-Siemens, Sprite and GM.

    Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn
more, see www.enpocket.com.

    About Juice Wireless/JuiceCaster

    JuiceCaster gives consumers the power to Be The First to Show and The
First to Know by combining social networking and the immediacy of the mobile
phone. JuiceCaster's simple tools enable consumers to create, broadcast and
view User Generated Content and traditional media before anyone else, on their
mobile phones, social networking websites and on desktop players. With
JuiceCaster, anyone can create and view media on their own terms, wherever and
whenever they choose.

    JuiceCaster is privately held and has offices in New York and Los
Angeles.




For further information:

For further information: Enpocket Stephanie Myers, 617-262-2786 Public
Relations Manager smyers@enpocket.com or LEWIS PR for JuiceCaster Katie
Eakins/Natalie Svider, 619-516-2559/310-407-5168 juice@lewispr.com

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