Join the search for Canada's best restrooms



    Education program launches Cross-Canada Powder Room Map

    TORONTO, March 5 /CNW/ - Long line-ups! Out of toilet paper! Doors
without locks! Most Canadians have experienced their own personal restroom
frustrations at one time or another. But for the 12 to 18 per cent of
Canadians with overactive bladder (OAB), the stress and discomfort associated
with using public restrooms can become a common occurrence. The Powder Room -
a new, unique and interactive program designed to educate Canadians on OAB by
providing information on symptoms, lifestyle tips and management techniques -
aims to improve the restroom experience by launching the Cross-Canada Powder
Room Map campaign to find the best restrooms in Canada.

    THE CROSS-CANADA POWDER ROOM MAP
    --------------------------------
    Canadians are asked to visit www.powderroom.ca and rate public restrooms
across the country. Restrooms will be evaluated on a five-star rating system
based on accessibility, line-ups, cleanliness, location and overall decor. The
highest-rated restrooms will be awarded the "Powder Room Seal of Approval"
this summer - guiding travellers to the best pit-stops just in time for
road-trip season.
    "Anyone who has to use a restroom every few hours - which is most of us -
worries about having limited access to adequate restrooms when travelling,"
says Fran Stewart, RN, a Nurse Continence Advisor at Sunnybrook Health
Sciences Centre in Toronto. "I love the Cross-Canada Powder Room Map for this
reason - it's a great interactive tool to help us all plan our trips
accordingly. It's also a great resource for my patients with overactive
bladder."
    The Cross-Canada Powder Room Map campaign was developed to help
individuals with OAB find better ways to manage their condition. The Powder
Room website also provides materials that can be downloaded free of charge
including:

    
     -  A Quick Guide to Overactive Bladder: A brochure providing facts on
        OAB. This brochure is suitable for individuals with OAB, family and
        friends, as well as healthcare professionals.
     -  Wallet Card: A unique and handy resource for anyone who travels, this
        card explains how to ask for the powder room in nine different
        languages!
    

    ABOUT OAB
    ---------
    Having the sudden "urge" to urinate, even when your bladder is not full,
is the primary symptom of OAB and not, as some believe, incontinence (urine
leakage).(1),(2)
    In a person with OAB, the bladder muscle begins to contract while the
bladder is filling with urine, rather than when the bladder is full. The
individual experiences a sudden need to go to the restroom, which can be
difficult to manage and inconvenient, especially when in a business meeting or
while travelling.
    There are various underlying factors that may contribute to an OAB
condition.(1),(2) Some risk factors are common and may include urinary tract
infections, side effects of medications, pregnancy, obesity and menopause.
Others are more severe and less common, such as nerve damage caused by spinal
cord lesions, neurological disease (i.e. multiple sclerosis, Parkinson's
disease, etc.), stroke and a blocked urethra due to an enlarged prostrate or
prostatic surgery in men.

    ABOUT THE POWDER ROOM
    ---------------------
    The Powder Room is a national and fully bilingual educational program
developed in collaboration with Canadian healthcare professionals. The program
works to improve the quality of life of individuals with OAB by helping them
to understand, manage and treat the condition. More information on the Powder
Room can be found at www.powderroom.ca. The Powder Room has been made possible
thanks to an educational grant from Astellas Pharma Canada, Inc., a leader in
the field of urology.

    REFERENCES
    ----------
    1.  Kelleher C, et al. Improved Quality of Life in Patients with
    Overactive Bladder Symptoms treated with Solifenacin. BJU
    International 2005; 95:81-85.
    2.  Wein A, Rackley, R. Overactive Bladder: A Better Understanding of
    Pathophysiology, Diagnosis and Management. J Urology 2006; 175:S5-
    S10.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: or to arrange an interview with Fran Stewart,
please contact: Lizanor Barrera, Communications MECA/Médicomm, (416) 425-9143
or 1-866-337-3362, ext. 227, lbarrera@meca.ca

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THE POWDER ROOM

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