Johnnie Walker Unveils Brand New, Ultra-Deluxe Blue Label King George V Edition



    TORONTO, Oct. 18 /CNW/ - Johnnie Walker, the world's number one whisky
brand, has unveiled the latest addition to its award-winning family of scotch
whiskies - Johnnie Walker(R) Blue Label(R) King George V(TM) Edition. The
special blend celebrates the first Royal Warrant granted to John Walker and
Sons Ltd. to supply scotch whisky to the British Royal Household in 1934, in
recognition of the quality and appeal of its whisky.
    True to its heritage, the exquisite blend is handcrafted using the
original techniques practiced during the reign of King George V (1910-1936),
and only whiskies from distilleries operating during that era have been used.
The special King George V Edition features some of the world's rarest and most
valuable whiskies, among those the highly prized Port Ellen(TM) Islay Single
Malt. The Port Ellen distillery is no longer in existence and the scarce
remaining stock is carefully preserved.
    A small quantity of the King George V Edition will be available in
Ontario, Alberta and British Columbia starting in late October. The 750 ml
bottle will retail for $695.00.
    "Johnnie Walker has access to an unrivalled collection of fine whiskies
that date back to the early 20th Century. This stock of whiskies has been
carefully maintained for generations and is the diamond mine of the industry,"
says Chris Parsons, Vice President, Whiskies for Diageo North America. "Some
of the rarest whiskies - many from distilleries that no longer exist - have
gone into the creation of the extraordinary blend of Johnnie Walker Blue Label
King George V Edition, and thus it is only available in limited supplies."
    Johnnie Walker Blue Label King George V Edition is handmade in the same
tradition of Johnnie Walker Blue Label, a masterpiece which captures the
delicate balance of the peatiness, smoke and power of West Coast whiskies with
the lighter fruit and aromatic qualities from Speyside whiskies and European
oak casks. Johnnie Walker Blue Label King George V Edition similarly captures
a fine balance of whiskies from distilleries located in the four corners of
Scotland - from the Mountains, the Valleys and the Great Glen.
    "Johnnie Walker Blue Label King George V is an incredibly dramatic liquid
that's staggering in terms of taste delivery," adds Jonathan Driver, Johnnie
Walker Scotch Ambassador, who has hosted King George V tastings around the
world as part of the launch. "Powerful, complex, rich and smooth, this is a
worthy addition to the Johnnie Walker family."

    Media notes:

    A Royal Warrant

    A Royal Warrant is a mark of recognition to companies who have regularly
supplied goods to the Royal Household. They have always been regarded as a
mark of excellence and quality, and are highly prized. Warrants are regularly
reviewed and are awarded to representatives of all areas of British trade and
industry based on their total commitment to high standards of service and
quality.

    King George V

    King George V (1865-1936) was the King of Great Britain and Northern
Ireland and emperor of India. The well-loved monarch reigned from 1910-1936.

    Jonathan Driver, Scotch expert and ambassador, is available for media
interviews and tastings in Toronto on Thursday, October 18 and Friday, October
19, 2007. Mr. Driver will also be making an appearance at Whisky Live in
Toronto on Saturday, October 20, 2007.





For further information:

For further information: or to book a tasting, please contact Strategic
Objectives: Michael Shipticki, TEL: (416) 366-7735 or (647) 502-8760, E-mail
mshipticki@strategicobjectives.com.

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