John Deere establishes Technology & Innovation Center in Europe



    MANNHEIM, Germany, Sept. 3 /CNW/ -- Deere & Company (NYSE:   DE) announced
today it plans to establish a European Technology & Innovation Center (ETIC)
in Kaiserslautern, Germany. Deere plans to have the center operational in the
spring of 2010.
    The facility will accommodate up to 200 engineers to further enhance
Deere's advanced engineering capabilities in Europe with a focus on developing
and applying technological advances to serve customers in the region.
    "Our customers expect John Deere products and services to increase their
productivity by integrating technology with machinery," said Mark Von Pentz,
President, Agricultural Division -- Europe, Africa and South America. "This
center allows John Deere the opportunity to provide even more focus to our
industry-leading research and technology efforts."
    In addition, the new center will provide engineering support for Deere's
work in intelligent mobile equipment technologies and agricultural management
solutions.
    "The new European Technology & Innovation Center will be both an integral
part and extension of our existing technology and engineering network in
support of Deere's global growth strategy," says Klaus Hoehn, Vice President,
Advanced Technology and Engineering. "The ETIC will allow us to develop and
leverage critical technologies in order to meet the requirements of our
growing customer base throughout the world."
    Deere said Kaiserslautern provides an excellent environment with such
activities as the highly specialized research operations at the University of
Kaiserslautern, providing John Deere excellent opportunities to recruit
talented employees. Deere said the ETIC location also is beneficial because it
is located between the product engineering centers at John Deere factories in
Mannheim and Zweibruecken.




For further information:

For further information: Ken Golden, Director, Strategic Public
Relations, Deere & Company, +1-309-765-5678 Web Site: http://www.deere.com


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