JK Rowling accepts award in Toronto recognizing her role in protecting Canada and world's forests



    "JK Rowling asked her international publishers to find paper that was
    free of ancient or endangered forests. With millions of her books now
    printed on 'green' paper, she's helped take the heat off of carbon
    storehouses like Canada's Boreal Forest."

    TORONTO, Oct. 23 /CNW/ - Before a rare public reading at the opening
event of YoungIFOA in Toronto today, JK Rowling accepted an award in
recognition of the role she has played helping save Canada's and the world's
forests. Canadian environmental organization Markets Initiative presented
Rowling with The Order of the Forest, citing Rowling's direct hand in
transforming the publishing industry. Previous recipients include writer Alice
Munro and publisher McClelland & Stewart.
    Rowling is credited with encouraging 16 of her publishers to print her
books on environmental papers, spawning a trend that has seen an additional
300 publishers, including HarperCollins UK and Random House US, adopt green
paper policies. Ms. Rowling is the first international author to be awarded
the Order of the Forest.
    "JK Rowling asked her international publishers to find paper that was
free of ancient or endangered forests. With millions of her books now printed
on 'green' paper, she's helped take the heat off of carbon and biodiversity
storehouses like Canada's Boreal Forest," said Nicole Rycroft, executive
director of Vancouver-based Markets Initiative. Markets Initiative began
working with Rowling's Canadian publisher in 2000, Rowling in 2003, and with
hundreds of publishers and paper mills since to turn other books 'green'.
    The last book in the Potter series is considered within the industry to
be the most environmentally friendly in publishing history. Sixteen countries
are now printing the book on eco-friendly paper up from one publisher,
Canada's Raincoast Books, in 2003.
    The English-language editions of the latest book result in a savings of
197,685 trees (an area equivalent to 2.5 times the size of New York's Central
Park) and 7.9 million kilograms of greenhouse gases (equivalent to taking
1,577 cars off the road). The book uses the highest standard of eco-friendly
paper for the majority of its print runs. The non-English versions of the
final book will be released Friday October 26th.
    "It's a great thing for Harry Potter fans that J.K. Rowling agreed to
give a reading at YoungIFOA, and it's a victory for Canada's forests, because
she carries unmatched influence within the publishing industry," said Geoffrey
Taylor, Director, International Readings at Harbourfront.





For further information:

For further information: Nicole Rycroft, Executive Director of Markets
Initiative, (250) 725-8050; Geoffrey Taylor, Director of International
Festival of Authors, (416) 973 4764

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MARKETS INITIATIVE

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