Jeanne Beker, Bratz and Diesel Kids Join Forces in Product Launch at L'Oréal Fashion Week



    Bratz Unveils its New Fashion Reporter Bratz Doll Inspired by Jeanne

    Jeanne Launches Tween Book: Passion for Fashion: Careers in Style

    TORONTO, March 19 /CNW/ - Jeanne Beker,
doll-enthusiast-turned-international-fashion-icon, will not only report on
breaking fashion news at this year's L'Oréal Fashion Week - she'll be making
news. On March 19 at Diesel Kids' premiere Toronto runway show at Nathan
Philips Square, Beker will launch her highly anticipated second book Passion
for Fashion: Careers in Style (Tundra Books). She has also partnered with
Bratz(TM) to bring her book to an entirely new audience of young fashionistas
- the Bratz doll fans. Jeanne and Bratz will unveil the new Bratz Fashion
Reporter Doll which was inspired by Jeanne and comes packed with a copy of
Jeanne's new book. The dolls name? 'Jeanne B' of course.
    "My first real experience in fashion was dressing my dolls when I was a
little girl," says Beker whose extensive credentials include Host of Fashion
Television, Editor in Chief of FQ and Sir Magazines, contributing writer for
numerous news and lifestyle publications, mother and international fashion
celebrity. "This launch brings together two of my personal passions - fashion
and dolls - and I can't think of a better way to celebrate this moment than
with a world-class fashion doll and fashion show led by Diesel Kids."
    The debut Diesel Kids runway show in Toronto will unveil 20 looks from
the company's Fall Winter 2008 collection for children. Inspired by early
Atari video games and the great outdoors, the clothing combines resilience and
comfort and features a vintage and folky feel. The boy's line has a retro look
with design details similar to astronaut suits and the girl's clothing
emulates the natural beauty and treasure of the Northern Lights. In a fashion
first, Beker will also walk the runway following the show to join the kids and
read a brief excerpt from her new book.
    "When we learned that Jeanne Beker was working on a kids' book entitled
Passion for Fashion: Careers in Style, we knew immediately that this was a
perfect partnership opportunity," says Diane Goveia-Gordon, President of MGA
Entertainment Canada, pointing out that the Bratz dolls are branded
internationally as 'The Only Girls with a Passion for Fashion.' Goveia-Gordon
adds, "Bratz is all about empowerment, diversity and self-expression, as is
Jeanne's book. The partnership was truly meant to be."
    "We are thrilled that our Diesel Kids runway show is the platform for
Jeanne Beker's tween book and Bratz doll launch," says Joelle Berdugo Adler,
President Diesel Canada. "The Diesel Kids collection has a unique identity -
one that is based on inspiring the young to discover nature through playful
fashion and be cool on their own terms. We see the venture as a perfect fit
with our goal of stimulating individuality and self-expression and exciting
youth through fashion."
    The Jeanne B doll is the first ever Bratz doll inspired by a real-life
celebrity. The Jeanne B doll comes with fun fashion reporter accessories
including a backstage pass, camera, microphone and a Bratz limited-edition
copy of the new book. It also includes a notepad and backstage pass. The
book-doll combination retails for $29.99 and is available at Toys R Us,
Zellers and The Bay.
    Passion for Fashion: Careers in Style (Tundra Books) acts as a fun and
inspirational guide for tweens interested in fashion careers. The book
explores a variety of careers - from designers and stylists, photographers and
makeup artists to publicists, trend forecasters and models. Fashion
illustrator Nathalie Dion brings the book's fashion world to life with her
insightful and whimsical illustrations. Beker's down-to-earth approach,
peppered with profiles and quotes from successful fashion icons, enables young
readers to explore their love for fashion - while providing practical advice
on how to break into this multi-faceted industry. Passion for Fashion: Careers
in Style (Tundra Books) is Jeanne's second children's book. In 2005, Beker
penned The Big Night Out (Tundra Books).

    About Jeanne Beker

    Jeanne Beker began her career in show business at the age of 16 and never
looked back. She has found herself in front of the camera in award-winning
shows such as: "The New Music", "CityPulse" (entertainment reporter),
MuchMusic's "RockFlash" (anchor) and currently as host extraordinaire on
"FT-Fashion Television" and the face of Fashion Television Channel. Currently,
Jeanne is the Editor-in-Chief for FQ & SIR Magazines, a columnist with The
Globe and Mail, and the author of two children's books, The Big Night Out
(2005) & Passion for Fashion: Careers in Style (2008). Most recently you may
have seen Jeanne on the hit TV series: Canada's Next Top Model as one of the
judges. Jeanne has always had a passion for fashion just like the BRATZ(TM)
girls!





For further information:

For further information: please visit: www.mgae.com, www.BRATZ.com, 
www.diesel.com or contact: Aimée Savard, LexPR Canada, (416) 542-9140 x 3364,
(416) 788-6719 (cell), asavard@lexpr.com

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