Jamieson Laboratories - Interview Opportunity/Media Advisory



    TORONTO, April 30 /CNW/ - Vitamin D, often referred to as the "sunshine
vitamin", is well-known for the role it plays in helping the body absorb
calcium and maintain strong bones for the prevention of osteoporosis. However,
U.S. researchers will announce the first direct link between cancer prevention
and Vitamin D when they release the findings of a four-year clinical study in
June. The study, involving 1200 women found that those taking vitamin D had
about 60% reduction in cancer incidence.
    Jamieson Laboratories, Canada's leading manufacturer of natural health
products, offers a number of Vitamin D products, including Vitamin D 1,000 IU,
Vitamin D 400 IU and Vitamin A & D Fortified. One in two Canadians uses a
Jamieson Vitamin D product.
    An expert is readily available to discuss the new research and benefits
of Vitamin D:

    
    WHO:    Dr. Penny Kendall-Reed, N.D. and Dr. Joel Gagnier, N.D., are
            experts in complementary therapies in the natural health
            industry.

    WHAT:   Dr. Penny Kendall-Reed, N.D. and Dr. Joel Gagnier, N.D., are
            available to discuss the benefits and recent studies that
            demonstrate the effectiveness of Vitamin D, insight into the
            recent U.S. study findings, suggested sources of vitamin D and
            safe ways to incorporate vitamin D into your diet.

    WHERE:  Dr. Kendall-Reed and Dr. Joel Gagnier are available to support
            interview requests.

    WHEN:   Dr. Kendall-Reed and Dr. Joel Gagnier are available at a mutually
            convenient time for both electronic and print interviews.

    WHY:    Due to positive research findings Vitamin D is top-of-mind with
            Canadian consumers.
    





For further information:

For further information: or to book an interview with a subject matter
expert please contact: John B. Challinor II APR, Director of Communications,
Jamieson Laboratories, (416) 960-0052, Ext. 4205, jchallinor@jamiesonlabs.com;
Stephanie Blok, Manager of Public Relations, Jamieson Laboratories, (416)
960-0052, Ext. 2714, sblok@jamiesonlabs.com

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Jamieson Laboratories

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