Jambo Mobile to provide mobile-based interactive television for GameTV



    TORONTO, Nov. 27 /CNW/ - Jambo Mobile Solutions, a member of the
SilverBirch Inc. (TSX-V: SVB) group of companies announced today that they
have partnered with Insight Sports Ltd. and GameTV to launch a series of
mobile-based interactive television initiatives.
    "Interactive TV is a large and fast growing market that we have been
watching for some time," said Derek van der Plaat, CEO of Jambo Mobile. "We
are very excited to partner with GameTV as our entrée into this market."
    As part of the agreement, Jambo's mobile provisioning expertise and
proprietary Ignition(TM) software will allow GameTV viewers the opportunity to
interact and participate in a variety of contests and promotions through their
mobile phones. Launched in October 2007, GameTV is the only Canadian
television channel that gives viewers a chance to win a variety of great
prizes every day, simply by tuning in.
    "As the GameTV property evolves, so will the mobile offerings powered by
Jambo," said Derek Colfer, VP Strategy, Jambo Mobile. "We're very fortunate to
be working with a client that understands the true potential of mobile media
as it relates to television."
    One of GameTV's first interactive contests is the channel's Watch & Win
promotion. Airing in primetime every evening, Watch & Win provides viewers
with the opportunity to tune in for a series of nightly trivia questions.
Viewers can then submit their answers via text message or online at
www.igametv.com to qualify to win the evening's prize draw.

    About Jambo Mobile Solutions Inc.

    Jambo Mobile Solutions (www.jambomobile.com) is a fully integrated mobile
media company with capabilities in mobile messaging and mobile content
delivery. Jambo provides cross-carrier connectivity to over 230 million cell
phones in North America. Jambo is a subsidiary of the SilverBirch Inc., a
publicly traded digital media company based in Toronto. For more information
visit www.silverbirchinc.com.

    About GameTV

    For Canadians who love to play and watch games, GameTV is the only
national television network that gives viewers a chance to win great prizes
every day, simply by tuning in! Led by its signature "Watch and Win"
promotion, GameTV provides viewers with a wide range of winning programming
options including classic game shows, reality programming, non-sports gaming,
gaming, and game-related movies and documentaries. Do you have what it takes
to be Canada's ultimate winner? GameTV: Winners wanted. For more information
see www.igametv.com.





For further information:

For further information: Derek van der Plaat, Chief Executive Officer,
SilverBirch Inc., Phone: (416) 621-6711, ext. 34, Email:
derek@silverbirchinc.com; Eric Michalko, Communications Manager, Insight
Sports Ltd., Phone: (416) 593-0915, ext. 253, Cell: (647) 669-0900, Email:
emichalko@insightsports.com

Organization Profile

SILVERBIRCH INC.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890