TORONTO, Nov. 13 /CNW/ - Jambo Mobile Solutions Inc., a fully integrated
mobile media company and a member of the SilverBirch Inc. (TSX-V: SVB) group
of companies, announced today the launch of Canada's first national Bluetooth
technology marketing campaign for the launch of SYNC - the latest voice
activated in-car communication system available exclusively on new Ford
vehicles. The Ford SYNC Bluetooth campaign is scheduled for launch on November
12, 2007 and will be live in eight markets across Canada in both official
Jambo worked closely with Zoom Media to integrate Bluetooth technology
into physical media advertisement frames for this program. When consumers are
within range of the Bluetooth transmitters they will receive a message on
their cell phone stating that they are receiving a message from Ford SYNC. If
the consumer chooses to accept the message, he or she will receive a 20 second
Ford SYNC video or a Ford SYNC branded mobile wall-paper, with no cost to the
"This national Bluetooth campaign is the first of its kind in Canada and
we are very excited about the overall potential. It is an innovative way to
reach consumers and we're happy to be working with Ford and Zoom Media who are
keen to be leaders in this space", said Derek Colfer, VP Strategy, Jambo
"SYNC is one demonstration of our commitment to innovation and forward
thinking, and we wanted a communication strategy that fit this thinking.
Implementing Bluetooth enabled posters delivered on that strategy," said Terry
Spyropolous, Marketing Communications Manager, Ford of Canada.
About Jambo Mobile Solutions Inc.
Jambo Mobile Solutions (www.jambomobile.com) is a fully integrated mobile
media company with capabilities in mobile messaging and mobile content
delivery. Jambo provides cross-carrier connectivity to over 230 million cell
phones in North America. Jambo is a SilverBirch (TSX-V: SVB) digital media
company. For more information visit www.silverbirchinc.com.
For further information:
For further information: Derek van der Plaat, Chief Executive Officer,
SilverBirch Inc., Tel: (416) 621-6711 Ext 34, Email: firstname.lastname@example.org