The "I am JACOB" campaign featuring three Canadian personalities who
perfectly reflect the brand's values is being launched today
MONTREAL, Feb. 7 /CNW Telbec/ - JACOB, the Montreal-based women's
fashion retailer, is launching its spring campaign today in its 100
JACOB stores across the country highlighting three personalities who
endorse the brand: Snowboarder Kimiko Zakreski, Social Media Author and
Strategist Amber Mac and Actress Karine Vanasse. It is the first time
in JACOB's 33 year history that it is joining forces with well-known
"Kimiko, Amber and Karine perfectly reflect our brand as well as the
passionate and determined young professional who shops at JACOB,"
explains Cristelle Basmaji, spokesperson and daughter of JACOB's
founders. "We chose brilliant and accomplished women from different
fields who live in various parts of the country to represent the
I am JACOB
This spring, Canadian consumers will rediscover the JACOB they have
known and cherished for over 30 years. Beyond the black and white
photos which have always distinguished the brand, the campaign photos
truly capture the emotions of these women who prove, through their
expressions, just how confident they are. This season, the campaign's
taglines strongly communicate JACOB's values as well as the
personalities of this season's brand ambassadors: "Smart, determined, magnetic... I am JACOB". "Witty, bold, vibrant... I
"For me, the JACOB brand conveys strength, optimism and drive," explains
Amber Mac, Social Media Author and Strategist. "I was excited to be
part of this campaign because I feel that the brand's values reflect my
personality and ambitions as a business woman."
I wear JACOB
"I jumped at the opportunity to be part of this campaign, especially
because JACOB is a Canadian brand," exclaims Snowboarder Kimiko
Zakreski. "At this stage in my life, I'm looking for high quality
investment pieces that I can hold onto for a long time; that's exactly
what I've found at JACOB for more than 10 years now."
JACOB's spring 2011 collections are modern and timeless; they display
the perfect balance between reinvented classics and items inspired by
the season's key trends with a quality unique to JACOB ensuring a long
lifespan in the wardrobe of thousands of women.
I accept to not be retouched
On September 1, 2010, JACOB became the first women's fashion retailer in
Canada to publicly commit to no longer digitally alter the body shape
of its models. JACOB also became one of the first companies to sign the
Quebec Charter for a Healthy and Diverse Body Image. Karine Vanasse,
Kimiko Zakreski and Amber Mac have all agreed to not be retouched in
the campaign's photos in order to allow JACOB to maintain its important
JACOB, a lifestyle
Recognised as a leader on the Canadian women's apparel market for more
than 30 years, JACOB is committed to creating smart fashion that
highlights the individual beauty of every woman. JACOB offers quality
clothing, lingerie, accessories and beauty products at affordable
prices under the JACOB and JACOB Lingerie banners. By pairing trendier
pieces with reinvented classics, JACOB enables the professional woman
to put together a wardrobe tailored to her multi-faceted lifestyle.
Based in Montreal, this family-run company has over 130 stores and
close to 2,000 employees across Canada.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
/NOTE TO PHOTO EDITORS: Photos accompanying this release are available
at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE Boutique JACOB Inc.
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