TD Canada Trust Homeowner Confidence Poll finds Canadians moving ahead
with renovation plans
TORONTO, Jan. 19 /CNW/ - Despite the reports of economic doom and gloom,
it is life as usual for many Canadian homeowners. In fact, of those Canadians
who had renovation plans, the majority are moving forward as planned or doing
even more renovations, according to the TD Canada Trust Homeowner Confidence
Poll. Further, 92% of homeowners surveyed said that the current state of the
economy has not required them to consider selling their home.
"If you're planning on riding out this tough economy by cocooning in the
comforts of your home, why not be comfortable in your space?", says Joan Dal
Bianco, Vice President, Real Estate Secured Lending, TD Canada Trust.
"Renovations can be a good investment and if it means you'll be spending more
time at home or reducing energy costs, they can also be a money saver in the
While 53% of Canadians said they are moving forward as planned or doing
even more renovations, many also see the current state of the economy as a
good time to consider buying a home. In fact, 63% of Canadians said they feel
this is a good opportunity to purchase a home. With traditionally higher
housing prices, those in Ontario and the West are most likely to see this as a
good time to buy (69% and 66% respectively).
"Our research shows 72% of Canadians who are thinking about putting their
homes on the market are concerned that the economy will affect their ability
to sell in the next year. The fact is, the home market has changed - it's
become much more balanced, creating opportunities for both buyers and
sellers," says Dal Bianco. "So, whether you're a first time buyer or a repeat
buyer and you want to find out what your financial options are, we have
specialists who will work with you and help you figure out how to make your
ownership dreams a reality."
Canadians were divided in their response when asked if they are taking
measures to save more (37%), or if they are planning to put more towards debt
(33%), given the current economy. Interestingly, almost one third of Canadians
said they are making no changes to their financial strategy.
Canadians can visit any TD Canada Trust branch or have one of our Mobile
Mortgage Specialists meet at a time and place that's convenient for them to
discuss their financing options for buying, selling or renovating their home.
For more information about mortgages and home equity lines of credit or TD
Canada Trust Mobile Mortgage Specialists, visit
www.tdcanadatrust.com/mortgages or call 1.800.722.3098.
About the TD Canada Trust Homeowner Confidence Poll
The TD Canada Trust Homeowner Confidence Poll surveyed adult Canadians
from across the country, to explore the impact of the current economy on
Canadian's home and housing decisions. The survey was conducted by Angus Reid
Strategies on January 6, 2009 with English and French speaking Canadians 18+,
using the Angus Reid Daily National Omnibus. The sample size includes 1,003
men and women.
About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank
in North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse
and an investment in TD Ameritrade; U.S. Personal and Commercial Banking
through TD Banknorth and TD Bank, America's Most Convenient Bank; and
Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks
among the world's leading on-line financial services firms, with more than 5.5
million on-line customers. TD Bank Financial Group had CDN$563 billion in
assets as of October 31, 2008. The Toronto-Dominion Bank trades under the
symbol "TD" on the Toronto Stock Exchange and New York Stock Exchange.
For further information:
For further information: Carolyn Abbass, Karen McCullough, Paradigm
Public Relations, (416) 203-2223, email@example.com,