New GrillWatch Survey(R) Reveals Canadians' Grilling Habits
TORONTO, June 2 /CNW/ - The 2009 Weber Canadian GrillWatch Survey(TM)
confirms that summer outdoor grilling is fundamental to Canada's definition of
"fun." Generally, holidays and family parties provide the "when"; flavour is
the reason "why."
The 20th annual survey, conducted in February 2009 by Toronto-based Leger
Marketing on behalf of Weber-Stephen Products Co., probes the habits,
knowledge and expertise of Canadian barbecuers. More than 1,000 (1,094)
consumers nation-wide, aged 19 and over, participated in the online survey.
For the first time this decade, Canada Day (July 1) ranked as the most
popular grilling occasion (68% of respondents). Birthdays, the previous
top-ranking barbecue celebration occasion, dropped to second place (64%);
third place goes to Labour Day (59%). Family celebrations such as Father's
Day, Mother's Day and anniversaries also make it into the top ten favourite
barbecue occasions. A respectable number of die-hard grilling enthusiasts (6%)
report they barbecue on Christmas Day.
When the question is specifically about fall and winter occasions,
Thanksgiving is the most popular (17%), followed by the Grey Cup (13%) and the
Super Bowl (8%). Interestingly, Westerners are more likely than any other
regional group to barbecue in celebration of a sporting event.
Canadians love to barbecue. Over three-quarters of respondents (78%) said
they prefer outdoor cooking to cooking indoors, and almost one-third (32%)
report they grill year-round.
Taste is the prime motivation for all this heated activity. The top
reason given for barbecuing is flavour (49%).
Most popular foods enjoyed by Canadian grillers include: steak (55%),
chicken pieces (44%), hamburgers (40%), and salmon (26%). Lamb chops are
Canadians' least favourite meat item (4%). Potatoes, onions, mushrooms, bell
peppers and corn are some of the top vegetable choices that find their way
onto the grill. Of the more unusual food items that Canadian grillers have
tried: bread (3%), wild game (2%), and buffalo (1%).
Even more non-traditional barbecue foods may feel the heat this year.
Almost 40 percent of those surveyed indicated they plan to take a summer
staycation (home-based vacation) and/or a staycation plus one smaller
traditional vacation. Of those, 36 percent said they plan to use their outdoor
grill more this summer than in the past. In addition, almost 45 percent of
staycationers intend to try new grilling recipes and/or new foods on the
grill, and 36 percent plan to host more barbecues than previously.
Canadian GrillWatch Bits and Bites
- Nine out of ten Canadians own full-size grills
- Eighty-six percent (86%) fire up the grill at least once a week
- Sixty-three percent (63%) report hosting at least two barbecue
parties last summer
- Three in ten Canadians report they barbecue for lunch; however, only
3 percent would grill for breakfast/brunch
- For barbecue tips and recipe ideas visit www.weber.com
Weber-Stephen Products Co., headquartered in Palatine, Ill., is the
world's leading manufacturer of charcoal and gas grills, grilling accessories
and other outdoor room products. In 1952, founder George Stephen sparked a
backyard revolution with his invention of the Weber(R) kettle. More than 55
years later, the family-owned company remains the industry leader with its
Weber(R), Weber(R) Q(TM) and Ducane(R) brands. As a leading exporter of
grills, Weber brand products are sold worldwide at selected home centres,
hardware stores, department stores, patio stores, and other retail outlets.
Weber has the strongest consumer outreach program in the industry with its
Weber Grill-LineSM (1-800-474-5568)(*), Weber Customer Service in the U.S.A.
(1-800-446-1071)(*), through its Canadian distributor Onward Manufacturing
(1-800-265-2150), and a content-rich website with grilling tips, techniques,
and original Weber recipes at www.weber.com(R).
(*) The Weber Grill-Line and Weber Customer Service are closed on
For further information:
For further information: Theresa Stahl, (905) 336-5700,
firstname.lastname@example.org; Beth Merrick, (416) 654-9881, email@example.com