Canwest launches newly branded channel in October
TORONTO, Aug. 21 /CNW/ - MovieTime is set to become the ultimate
destination for Canadians looking for blockbuster hits seven days a week.
The newly branded digital specialty service, announced today by Canwest
Broadcasting, will provide unparalleled access to more than 250 movies a month
showcasing popular titles that celebrate the adventure essential to every
great movie plot. It will kick off October 6, 2008, replacing Lonestar.
Catering to adults 25-54, MovieTime will offer viewers unparalleled
access to an extensive collection of contemporary hit movies from Will Smith
battling Aliens in Independence Day and Matt Damon's search for answers in The
Bourne Identity to Tom Hanks' ill-fated mission to the moon in Apollo 13 or
Angelina Jolie smoldering in Lara Croft: Tomb Raider.
"There are few things that generate as much excitement, delight and
passion as people's most-loved movies and with MovieTime, we are thrilled to
give audiences a one-stop channel to catch all their favourite hits," says
Barb Williams, Executive Vice President, Content, Canwest Broadcasting.
MovieTime reflects Canwest's on-going efforts to review its properties to
ensure it focuses its efforts and investments on products that have the
greatest audience and subscriber appeal.
"Lonestar was already successful but when we tested the concept of
MovieTime, it was such a winner that we decided to rebrand the entire
channel," Williams said. "That's why we're confident that MovieTime will be
successful in satisfying viewers' insatiable appetite for movies."
Available in Canada through Rogers, Shaw, Cogeco, Bell TV, Star Choice
and Videotron amongst other carriers, MovieTime will launch October 6th with a
unique, fun on-air look and feel that embraces the magic of the movies and
complements the exciting programming line-up.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks,
Global Television and E!, and twenty of the country's most popular specialty
channels, including HGTV, Mystery TV, National Geographic Channel, Showcase,
Slice(TM) and TVtropolis. Canwest Broadcasting is a division of Canwest Media
For further information:
For further information: Jessica Gold, Publicist, Canwest Dramatic
Channels, (416) 967-3110, firstname.lastname@example.org; Amy Waters, Senior Publicist,
Canwest Dramatic Channels, (416) 934-7079, email@example.com