It's easy being green: Samsung offers new recycling program



    STAR program provides convenient, free recycling of used printer toner
    cartridges

    MISSISSAUGA, ON, Feb. 19 /CNW/ - Are you actively seeking to reduce the
negative environmental impact of disposed printer toner cartridges? Samsung
Electronics has announced a new program in Canada - the Samsung Take back And
Recycling (STAR) program - a completely free service designed to help manage
this type of electronic waste. Supported by Canada Post, Samsung now offers
free returns and recycling of empty Samsung-branded toner cartridges for its
line of laser and multi-function printers. This advanced, environmentally
conscious recycling program for Samsung laser printer owners ensures that
cartridges returned through the STAR program are not sent to landfills or
otherwise improperly disposed.
    "With the STAR program, Samsung is taking responsibility for the possible
environmental impact of our products. A founding principle of the STAR program
is that it operates on a Zero Landfill policy - 100% of the cartridge and
related materials returned under this program are recycled and reused," said
Ronald Hulse, Vice President Sales & Marketing, IT Division, Samsung
Electronics Canada. "Samsung Electronics Canada, Inc. is committed to
fulfilling its obligation as a corporate citizen in serving the environmental
needs of Canada and the world, and we hope our customers will help us achieve
those goals," continued Hulse.
    The advanced, environmentally conscious STAR program safely reprocesses
returned cartridges into their major usable component materials, such as
plastic and metals, and then makes those bulk reprocessed materials available
to the market for re-use in new manufacturing for a range of other products.
    The STAR program offers a simple, no-cost option for customers returning
their empty Samsung toner cartridges. Any Samsung laser printer owner can
visit www.samsung.com/ca/star, where they can print out a pre-addressed,
pre-paid Canada Post return shipping label, and then return the box to one of
6,600 post offices or deposit into a red street letter box.
    The STAR program marks an important step in Samsung's goal of lessening
the impact of its discarded products on the environment. According to
Greenpeace's most recent Guide to Greener Electronics report, Samsung ranked
7.7 out of 10, moving from eighth position to second. This achievement is in
part due to Samsung's advanced recycling programs and by providing consumers
with simple and accessible options for disposal of their obsolete electronic
products. The Greenpeace Guide to Greener Electronics ranks leading mobile
phone, game console, TV and PC manufacturers on their global policies and
practices on eliminating harmful chemicals and on taking responsibility for
their products through their full life-cycle, once they are discarded by
consumers.
    "As an important Samsung Green Management objective, we are committed to
taking responsibility at each stage of a product's lifecycle for its
environmental impact," said Ronald Hulse. "By offering a free and simple
recycling return program like STAR, we're providing our customers with a
convenient, conscientious way of ensuring their used products don't harm the
environment by occupying landfill space."
    For more information about the Samsung STAR Program or Samsung's line of
printer products for home and office, please visit www.samsung.com/ca/star

    About Samsung Electronics Canada Inc.
    -------------------------------------
    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.com.

    About Samsung Electronics Co., Ltd.
    -----------------------------------
    Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$103.4 billion. Employing approximately 150,000
people in 134 offices in 62 countries, the company consists of five main
business units: Digital Media Business, LCD Business, Semiconductor Business,
Telecommunication Business and Digital Appliance Business. Recognized as one
of the fastest growing global brands, Samsung Electronics is a leading
producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com.

    About Canada Post
    -----------------
    Canada Post delivers over 11 billion pieces of mail each year to
14 million destinations. Its 60,000 employees and 6,600 post offices - the
largest retail network in the country - serve 32 million Canadians and over
1 million businesses and public institutions from coast to coast to coast. In
2006, net income for Canada Post and its affiliates, which include Purolator
Courier Ltd., Progistix-Solutions Inc. and Innovapost (jointly owned by Canada
Post and CGI), was CDN$ 119 million on revenues of CDN$ 7.3 billion. Canada
Post is a world leader, providing innovative physical and electronic delivery
solutions, creating value for our customers, employees and Canadians. Website:
www.canadapost.ca.





For further information:

For further information: Samantha Kemp-Jackson or Scott MacFadyen, APEX
Public Relations, (416) 924-4442, ext. 248, 243, sjackson@apexpr.com,
smacfadyen@apexpr.com


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