It's Back - Meat Locker Syndrome 2009 - Summer is Here and the Thermostat Battle Begins



    TORONTO, June 25 /CNW/ -

    NEWS

    For the fifth year, Toronto Hydro-Electric System ("Toronto Hydro") went
to the polls to probe Torontonians on electricity use. The annual Peak Out
Poll continues to shed light on what's irking customers or what they think
about conservation. In the midst of the first Toronto heatwave, men and women
will begin to nit-pick on the temperature at home and at work. In fact, 25 per
cent of Torontonians feel that the office is too cold, and will still go to
lengths to dress differently for inside temperatures. The statistics haven't
changed despite the ongoing awareness of the importance of conservation - last
year 28 per cent found the temperature too chilly.
    The sweater remains the most popular item at 26 per cent, followed by
pants (23 per cent), socks and shoes (21 per cent), a jacket (13 per cent) and
a shawl or sweatshirt (about 10 per cent each.) Even more alarming is the
other coping mechanisms offsetting conservation efforts: two-in-ten
Torontonians use a space heater, tape up vents or do other things to block a
blast of cold air.
    Counter-intuitively, 45 per cent have worn a jacket inside and then taken
it off outside; and another 44 per cent have had colleagues do the same. And
this year, there is no change in the gender preference: women are more likely
to think that it's too cold, versus men who find the temperature is either too
hot or just right during the summer months.

    QUOTE

    "More than 50 per cent of an electricity bill is attributed to heating
and cooling. Conservation is simple and it saves money. By just increasing the
temperature by one degree, customers use three to five per cent less energy,"
says David O'Brien, President and CEO, Toronto Hydro Corporation.

    
    FACTS

    -   Online poll was conducted using Leger Marketing's Web panel May 7 to
        May 14, 2009.
    -   A total of 1,077 interviews were conducted with Toronto-adults, aged
        18 years or older.
    -   Male participants: 515 (47 per cent)
    -   Female participants: 562 (53 per cent)
    -   Margin of error is +/- 2.9 per cent, 19 times out of 20.
    

    Toronto Hydro-Electric System Limited is the regulated "wires" affiliate
and is one of the largest municipal electric distribution utilities in Canada,
delivering electricity to a broadly diversified, economically robust,
residential, commercial and industrial customer base in the City of Toronto.
The utility serves more than 687,000 customers.





For further information:

For further information: Tanya Bruckmueller, Toronto Hydro,
tbruckmueller-wilson@torontohydro.com, W: (416) 542-2621, C: (416) 903-0440


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