"It's all good" - new Joytv stations launch in Vancouver, Winnipeg



    TORONTO, Aug. 18 /CNW/ - Local over-the-air stations CHNU-TV in Vancouver
and CIIT-TV in Winnipeg will re-launch on Sept. 1 under the new brand name
Joytv.
    The stations, officially designated Joytv 10 in Vancouver (Joytv 7 in
neighbouring Victoria) and Joytv 11 in Winnipeg, boast new schedules that, for
the first time, will include simulcasts of top-rated U.S. network programs
such as 60 Minutes and Smallville.
    Toronto-based multimedia company S-VOX acquired the two stations from
Rogers Media Inc. earlier this year.
    Bill Roberts, President and CEO of S-VOX, said the Joytv brand name
reflects the "vibrant, upbeat and energetic" spirit of the stations and their
programming. "There is a positive, youthful energy in the Vancouver and
Winnipeg markets, and we have sought to capture this in our branding," he
said.
    The new Joytv tagline, "It's all good," is designed to reinforce the
positive tone, while underlining the enhanced quality and variety of the
stations' new programming lineup.
    Under S-VOX management, the Joytv stations have acquired several U.S.
network simulcasts: the hour-long dramas One Tree Hill, Smallville and
Supernatural from The CW, and the award-winning current affairs series
60 Minutes and 48 Hours Mystery from CBS.
    The Joytv prime time schedule also features a selection of high-quality
syndicated dramas, including The Practice, Third Watch and Stargate SG-1.
    On Mondays through Fridays from 4 p.m. to 8 p.m., the stations offer
family drama and comedy strips. New titles this season include The Waltons (on
Joytv 11 in Winnipeg) and Scrubs (on Joytv 10 in Vancouver).
    THE DAILY: With Mark & Laura-Lynn, Joytv's new half-hour talk and
information series, will continue to air Mondays through Fridays. An hour-long
Sunday evening edition will premiere in September.
    Renowned broadcaster and political commentator Rafe Mair hosts The
Search, a new half-hour information program that will explore religious and
spiritual issues.
    Christian ministry and multicultural programming rounds out the Joytv
schedule.
    The Joytv brand name and all the related creative elements were developed
for S-VOX by Toronto-based marketing agencies Cundari SFP and Loopmedia. The
rebranding will be supported with an extensive campaign that includes outdoor,
print and radio advertising, as well as on-air promos, a contest and
visibility at Vancouver's Pacific National Exhibition.
    For more information on Joytv, please visit www.joytv.ca.

    S-VOX (www.s-vox.com) is a diversified multimedia enterprise that offers
high-quality television and digital content for individuals seeking spiritual
awareness and personal growth. S-VOX properties include: VisionTV, Canada's
multi-faith and multicultural television broadcaster, along with the digital
television services One: the Body, Mind & Spirit channel and The Christian
Channel, and the local stations Joytv 10 in Vancouver and Joytv 11 in
Winnipeg. Other ventures include Vision TV International, a partnership with
Toronto-based Ellis Entertainment that develops, produces and distributes
original programming for the global marketplace.





For further information:

For further information: Media Contact: David Todd, Media Relations
Manager, S-VOX, Phone: (416) 368-3194, ext. 207, Email: dtodd@s-vox.com

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