CERRITOS, Calif., April 16 /CNW/ -- Beginning this year, commercial
vehicle customers throughout Canada will be able to purchase and have serviced
the Isuzu industry-leading line of class 3 - 5 low cab forward medium duty
Isuzu Commercial Truck of America, Inc. has established Isuzu Commercial
Truck of Canada, Inc., a distributor for its operations in Canada. The new
company, ICTC, will import and sell Isuzu commercial vehicles and provide
parts and service support -- strengthening its overall sales and service
network in North America.
"Establishing the Isuzu brand in Canada will give us the opportunity to
offer great trucks in a growing market, giving customers more choices when it
comes to selecting the right truck for their business," said Makoto Kawahara,
President of Isuzu Commercial Truck of America. "We're excited to share our
products and philosophy of customer service with commercial truck buyers in
Isuzu brings to Canada the best-selling cab-over brand in the U.S. since
1986. Of the nearly 400,000 Isuzu-built diesel trucks sold in North America
since 1984, more than 83 percent are still registered and in service.
An Isuzu distributor in Canada will offer direct sales and service
support, giving Canadian customers greater access to top-selling Isuzu trucks
and award-winning customer service. Previously, Isuzu-built LCF vehicles were
available in Canada only as GMC W-Series-branded trucks.
"Customers may have been familiar with our products, but not the Isuzu
brand," said Kawahara. "With ICTC, the Isuzu brand will strengthen an already
well-established and respected product."
Isuzu Motors Limited plans to boost and strengthen its sales
organizations, aiming to expand overseas sales of its commercial vehicles. In
Canada, the plan is to further increase sales by establishing an Isuzu network
of dealers, in addition to the existing sales network of GMC W-Series dealers.
The vehicles will be imported by ICTC from the United States and marketed
through a sales network of local dealers.
ICTC is capitalized at one million Canadian dollars (approximately 100
million yen) and is 100-percent held by Isuzu Commercial Trucks of America,
Inc., the U.S. subsidiary of Isuzu Motors Limited in Japan. ICTC will have
offices in Toronto.
The Canadian commercial truck market for classes 3-7 is approximately
16,000 units, of which the Low Cab Forward segment represents about 14
percent. Sales of the Isuzu product badged as the GMC W-Series, sold by GMC
Commercial Dealers in Canada, were 700 units in 2006. The new company will
sell both gas and diesel low-cab forward trucks in classes 3-5. Projected 2007
sales for the combined GMC and Isuzu networks is 1,000 units, with a goal of
2,000 by 2010.
Isuzu Commercial Truck of Canada, Inc.
Established April 2007 (Start of sales: June 2007)
Location Toronto, Ontario
Capital stock 1 million Canada dollars (105 million yen)
Shareholders Isuzu Commercial Truck of America, Inc.: 100%
Main business Import and sales of Isuzu vehicles and parts in Canada
Isuzu Commercial Truck of America, Inc.
Established May 2003
Location Cerritos, California
Capital stock 25,500 US dollars (book value)
Shareholders Isuzu. 80% and Itochu Automobile America: 20%
Main business North America Operations Control of Isuzu commercial
vehicles, import and wholesale of the commercial
vehicles, and import and supply of the components
For further information:
For further information: Todd Bloom, Vice President, Marketing of Isuzu
Commercial Truck of America, Inc. +1-562-229-5283 or email@example.com; or
Cindy Kamerad of Hass MS&L Public Relations for Isuzu Motors Limited,
+1-248-458-8372 or firstname.lastname@example.org