iStockphoto and AMUSE Launch Mobile Deal to Distribute Image Library to Cell Phone Users



    CALGARY, ALBERTA, April 10 /CNW/ - iStockphoto(R), the world's most
visited stock imagery and video site, has selected AMUSE Entertainment Group
B.V. to take its stock photography images into the mobile sector. The pilot
phase of the program will be launched in the UK and will allow mobile users to
download wallpapers from a selection of 5,000 of iStockphoto's quality images.
Images will be found within a dedicated mobile storefront accessed through the
iStockphoto website, and marketed and promoted jointly by iStock and AMUSE.
Images will be made available to UK mobile phone subscribers on the 3, Orange,
O2, T-Mobile, Virgin Mobile and Vodafone networks, and will be delivered via
mBlox, the world's largest mobile transaction network.

    "People want their gadgets to feel uniquely theirs, including their
mobile phones," said Garth Johnson, vice president of business development at
iStockphoto. "Amuse and iStock have now opened a new range of personalization
possibilities with iStock's diverse, global image collection."

    The initial rollout will commence in April and will be expanded into
other territories such as Canada and the United States based on success of the
pilot. The second stage of this agreement will see the iStock library of over
1.5 million images opened to AMUSE's broader distribution network providing
access to a market of almost 1 billion people worldwide.

    "iStock has an incredible library of exceptional images which are perfect
for the mobile arena. With the trend for personalization on mobile handsets
continuing, we feel iStock's library will appeal to a vast market and are
proud to provide our knowledge, experience and platform to help iStock enter
the mobile space," said AMUSE CEO and founder Jennifer Koster.

    About AMUSE

    AMUSE Entertainment Group BV is a leading provider of digital media
solutions and services to the media, entertainment and advertising industries.
Through key strategic relationships and software applications, AMUSE enables
content delivery and consumer interactivity through the combination of core
infrastructure solution FUGA(TM), end-to-end mobile platform 3BILL(TM), and
mobile ticketing platform bCODE(TM). Together, AMUSE is able to provide a
comprehensive solution for any content owner to manage, distribute and sell
their content to a global network of online and mobile channels. The key
benefits to using this infrastructure are decreased costs through streamlined
operations, increasing profit margins with transactional transparency,
ownership of their customers and a shorter time to market. AMUSE is focused on
revenue assurance and revenue optimization for its clients by continuously
seeking key channel and partner relationships.

    About iStockphoto

    iStockphoto, http://www.istockphoto.com, is the world's busiest image
market, with an image downloaded every 2.5 seconds. iStockphoto pioneered the
micropayment phenomenon in this industry, enabling buyers to license images
for as little as a dollar. iStockphoto entered the stock video market in
September of 2006, selling video for as little as a dollar. iStockphoto has
turned community into commerce, transforming the digital imagery market by
encouraging passionate dialogue and education, while making imagery affordable
to businesses that may not have licensed imagery otherwise. iStockphoto is
headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of
Getty Images.

    iStock(TM), iStockalypse(TM) and iStockphoto(R) are trademarks of
iStockphoto Inc. All other company or product names are the registered
trademarks or trademarks of their respective owners.




For further information:

For further information: iStockphoto Kara Udziela, 360-574-2466 Public
Relations Director Cell: 503-260-0441 kara@istockphoto.com or Kelly Thompson,
403-451-3470 Vice President of Marketing pr@istockphoto.com or For AMUSE
press@amusentertainment.com

Organization Profile

ISTOCKPHOTO INC.

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