iseemedia Inc. launches iseepublish into the mobile media market... bringing mobile readers a realistic, instant access newspaper and magazine experience, combined with integrated search and response to maximize advertising and subscription revenues.



    TORONTO, April 11 /CNW/ - (TSX VENTURE: IEE) - With more than 2 billion
handsets spread across the globe and numbers growing by the minute, iseemedia
today announced iseepublish - a patented mobile publishing platform that is
the first to offer rich media streaming of digital magazines and newspapers to
mobile devices. The platform fully automates and manages the complete mobile
content publishing lifecycle. It does not require significant investment from
publishers, and for the first time end-users can view publications on-line
that look, read and interact, as if they came from the newsstand.
    Until now the challenge for newspaper and magazine publishers in the
mobile marketplace has been to deliver publications the way that users want,
and are used to seeing them. Re-formatting has meant significant investment in
the emerging mobile space. iseepublish supports pre-publishing, verification,
re-authoring, delivery and tracking, and empowers publishers with a
non-technical user interface tool and minimizes re-publishing overheads.
    iseepublish addresses the "killer applications" of search and automated
response, especially for classified and geo-location based advertising.
iseepublish enables new, revenue generating ad interactions by allowing
publishers real-time control of ads and subscriptions from a web-based
console, letting them assign additional meta-tags to select the following:

    
    -  Internal links between articles and external web links
    -  SMS Short Codes
    -  Phone number to dial
    -  Search keyword (global and granular)
    -  Download links for external media such as audio, video and virtual
       tours
    -  Policy-based access to content allowing flexible subscription model
    

    iseepublish provides end-users with a fully interactive, intelligent
interface that delivers patented streaming technology called High Definition
Rich Content(TM). With iseepublish, mobile readers can access an entire
printed publication - instantly - no matter what file size. This makes it easy
for users to get the news quickly - even rich media supported articles can be
viewed in seconds without waiting for a download. And, for mobile operators,
iseepublish offers 90% bandwidth optimization, a critical element as rich
media deployment is increasing exponentially.
    The market potential for news and magazine media to go mobile is
enormous. Informa Telecoms & Media, a division of Informa, expects mobile
phone ad spending in 2007 to more than double from 2006 levels to
$1.5 billion. By 2011 this market researcher projects spending of more than
$11 billion.
    Additionally, mobile subscriptions mean no paper is needed - which
reduces subscription costs - and subscribers can access their favourite
newspapers and special interest magazines on their handsets - the most
personal and constant communications source they have. And users can download,
print or forward the articles they want - which is not only efficient, but is
also environmentally sound, reducing the fixed papers costs for publishers and
ensuring that hard copy is generated only when required.
    "Newspapers and publications are about to enter the mobile space in a
significant way." said Anthony DeCristofaro, president and CEO of iseemedia
Inc. iseepublish is a user-driven experience. It lets users access the news
instantly or read special interest publications that display well, even with
rich media, on their PDA, mobile phone, feature phone or Blackberry.
    DeCristofaro went on to say, "executives, business travelers - the people
that advertisers want to target, use PDA's, feature phones and Blackberries
and iseepublish is the ideal platform for publishers to enter this market with
premium content for a reasonable investment. iseemedia anticipates that it
will distribute the technology utilizing a shared revenue business model."

    About iseemedia Inc.
    iseemedia Inc. is a software company focused on the commercialization of
advanced, rich content adaptation and delivery solutions for Web and wireless
applications. The Company has a global patent portfolio of 39 issued and
pending wireless and imaging patents. iseemedia is listed on the TSX Venture
Exchange (Symbol:IEE). For more information please visit: www.iseemedia.com.

    This news release may contain forward-looking statements, which are not
historical facts, but are based on certain assumptions and reflect the
company's current information and expectations. The forward-looking statements
are subject to a number of risks and uncertainties that could cause actual
results or events to differ materially from current expectations. The company
disclaims any intention or obligation to update or revise forward-looking
statements. Investors should not place undue reliance on forward-looking
statements as a prediction of actual events.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.
    %SEDAR: 00020202E




For further information:

For further information: iseemedia Media Contact: Philip Bliss,
President, x2idea PR, (416) 518-6266 or bliss@x2idea.com; iseemedia Investor
Relations Contact: David Berman, CFO, iseemedia Inc, DavidB@iseemedia.com

Organization Profile

ISEEMEDIA INC.

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