iseemedia Collaborates with AMD to Enhance Digital Camera Solutions for Mobile Phone Market



    TORONTO, Sept. 30 /CNW/ - iseemedia Inc. (TSX-VENTURE:IEE), a leading
provider of rich content creation and delivery solutions for web and wireless
markets, announced today that it is collaborating with AMD (NYSE:   AMD) to
bring its award-winning panorama creation and other image enhancement
technologies to mobile camera phones. Through this effort, iseemedia's
iseephoto(TM) panorama creation technology that is embedded in most of Kodak's
digital cameras is now offered on AMD Imageon(TM) M180 media processor
designed for mobile phones and other handheld devices. Work is ongoing to
integrate this technology with AMD Imageon application processors as well.
    Rapid, high-quality processing of panoramic images is key to a compelling
mobile consumer experience. The AMD Imageon M180 media processor offers
high-quality image signal processing (ISP) with features such as digital image
stabilization (anti-shake) and other enhancements for a very compelling,
multi-megapixel camera solution for mobile phones.
    Complementing AMD Imageon processors, iseemedia's innovative technologies
provide the ability to create high-quality; high-resolution panoramic images
by implementing additional real-time image enhancement technologies, such as
lens distortion and tilt correction, to further improve picture quality. With
this collaboration, mobile phone manufacturers implementing iseemedia
solutions can benefit from outstanding ISP features and rapid processing
enabled by AMD technology.
    "iseemedia's iseephoto(TM) panorama creation solution enables mobile
consumers to capture high-quality images and seamlessly create 3D panoramas on
the go," said Andrew Thompson, director of marketing for AMD's Handheld
division. "Optimizing iseemedia solutions to leverage the processing power of
AMD Imageon processors is one more example of how AMD delivers The Ultimate
Visual Experience(TM) to consumers when and where they choose."
    According to a recent industry research report, global shipments of
camera phones will jump from over 700 million units in 2007 to surpass
1.3 billion in 2012 accounting for nearly 90% of all mobile phone shipments in
2012 (Worldwide Camera Phone Forecast: 2007-2012, InfoTrends Inc., July 2008).
iseemedia is well poised to address this exploding market with is
iseephoto (TM) solutions suite.
    "We are thrilled to join forces with AMD in bringing our rich imaging
technologies to the huge and growing camera phone market," said Anthony
DeCristofaro, president & CEO of iseemedia. "This is a significant step for
iseemedia as it exposes our technologies to OEMs on AMD's established Imageon
mobile platforms. We look forward to strengthening our solution with further
enhancements on the AMD Imageon platform, and to offering this solution to
mobile phone OEMs worldwide."

    About iseemedia
    ---------------
    iseemedia is a publicly held, wireless media solutions company with
established technology platforms. It has a strong global portfolio of issued
and pending patents in wireless interactive streaming, media server and mobile
imaging technologies.
    iseemedia is currently in the process of breaking into a number of
rapidly expanding markets. Its imaging technologies are being adopted by
digital still camera and mobile camera phone manufacturers while its streaming
technologies are beginning to be utilized by smart phone manufacturers and
wireless service providers. The company is also leveraging its technologies to
establish revenue streams from other distinct vertical markets.
    iseemedia is publicly traded on the TSX Venture Exchange (Symbol:IEE).
For more information about the company and its solutions, please visit
www.iseemedia.com
    (C) iseemedia Inc. 2007. All rights reserved. iseemedia and iseepublish
are either Registered Trademarks or Trademarks of iseemedia Inc. in the United
States and or Canada. All other trademarks and trade names are the property of
their respective owners.

    This news release may contain forward-looking statements, which are not
historical facts, but are based on certain assumptions and reflect the
company's current information and expectations. The forward-looking statements
are subject to a number of risks and uncertainties that could cause actual
results or events to differ materially from current expectations. The company
disclaims any intention or obligation to update or revise forward-looking
statements. Investors should not place undue reliance on forward-looking
statements as a prediction of actual events.

    
    The TSX Venture Exchange has not reviewed or approved the contents of
    this press release and does not accept responsibility for its adequacy
    or accuracy.
    

    %SEDAR: 00020202E




For further information:

For further information: David Berman, Tel: (905) 761-5293,
davidb@iseemedia.com

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ISEEMEDIA INC.

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