IRIS aligns with Canada's top influencers

VANCOUVER, Oct. 2, 2015 /CNW/ - IRIS The Visual Group, one of the most respected eye care companies in Canada, is excited to announce the launch of their new Ambassador Program with some of the nation's top Millennial Influencers.

Mommy, Wife and former MD, Monika Hibbs started her blog, MH By MONIKA HIBBS, as a creative outlet to share her knowledge while studying medicine. She now blogs full time about a lifestyle inspired by fashion, beauty, design, family, and all things beautiful.

Lauren and Mariel Armstrong are the chic and sophisticated sisters behind PARTYSKIRTS. Lauren and Mariel co-founded PARTYSKIRTS when they received an overwhelming response to the PARTYSKIRTS they designed for themselves to wear. PARTYSKIRTS are now a global phenomenon worn by those who believe in celebrating life.

Crazy Style Love is a fashion blog authored by Jenny Jovanovic — "a regular woman with a regular career, body and budget". Her blog shares her personal style along with expert tips and tricks on how to look (and eat!) your best on a budget.

The new Ambassadors will be endorsing IRIS through several online and offline activities this  Fall,  highlighting  new  fashion  trends  in  eyewear, as well as attending special IRIS events and promoting eye health through regular eye exams.

"The Ambassadors will humanize the IRIS brand through their fun and vibrant personalities and potentially draw in new customers, previously unaware of what IRIS had to offer," says Melanie Hajjar, Director of Marketing, IRIS. "IRIS is thrilled to work with Lauren, Mariel, Jenny and Monika. They are true Influencers whose engaged followers look to them for fashion, lifestyle and health inspiration."

About IRIS The Visual Group
IRIS is celebrating it's 25th anniversary as Canada's  largest  network  of  integrated  eye  care professionals  including optometrists,  opticians and ophthalmologists. Thanks to this distinctive concept and commitment to excellence, IRIS continues to provide high quality eye care services including LASIK and intra-ocular surgery to hundreds of thousands of patients every year across Canada.

To see the IRIS Ambassadors in the behind-the-scenes footage visit:

To follow the IRIS Ambassador movement:

Twitter, Pinterest and Instagram: @irisvisualgroup MH by Monika Hibbs:

Crazy Style love:


SOURCE IRIS, the Visual Group

Image with caption: "The new IRIS ambassadors (CNW Group/IRIS, the Visual Group)". Image available at:

For further information: or to schedule an interview please contact: Melanie Hajjar, Director of Marketing,, cell: 604.828.1662, toll free: 1.800.663.3937


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