IPICO Hires VP Global Service Lines



    BURLINGTON, ON, Dec. 3 /CNW/ - IPICO Inc. (TSX-V: RFD) ("IPICO")
announced that Mr. Jonathan Loretto has joined the Company as Vice President
Global Service Lines. Mr. Loretto has spent over a decade assisting leading
companies to embrace technology innovation and creativity to drive market
differentiation and new lines of revenue. As Director of Enterprise Business
Research at Telstra, a large Australian telecommunications and media company,
Mr. Loretto led such business start-ups as Supply Chain Solutions, SaaS, IaaS
and RFID. As the Global Lead for RFID at Capgemini, a global leader in
consulting, technology, outsourcing and local professional services operating
in more than 30 countries, he was responsible for the development and
management of Capgemini's Global RFID practice. Prior to the merger of
Capgemini Consulting and Ernst & Young Consulting in 2000, Jonathan was the
Technology Leader of Ernst & Young's High-Technology Group in the United
Kingdom. He has directed a large number of assignments in the public and
private sectors, both in the UK, Europe, North America and Asia Pacific and
currently holds a number of Technology Advisory roles and Directorships.
    IPICO has granted Mr. Loretto 100,000 options to purchase common shares
of the Company at an exercise price of $1.60. The options vest in three equal
instalments over three years and have a five year term.

    ABOUT IPICO Inc.

    IPICO Inc. is an RFID solution supplier with operations in Canada, USA,
South Africa, Europe, Asia and Australia. IPICO produces smart labels, tags
and readers based on the IP-X communication protocol. Its products are
designed to conform to regulatory requirements in most major geographical
regions, to excel at long read range, fast multi-read anti-collision and high
thru-beam read-speeds of dynamic tag populations, and to allow for
multi-reader rollout in close proximity. IPICO's products are used to optimize
the management of products, equipment, people, animals and processes within
the logistics and other value chains. For further information, go to
www.ipico.com.

    THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY
    OR THE ACCURACY OF THIS RELEASE.

    %SEDAR: 00023515E




For further information:

For further information: Gordon Westwater, President, IPICO Inc., Tel:
(905) 631-6310, Email: gordon.westwater@ipico.com; Hilary Bassett, MAVERICK
for IPICO Inc., Tel: (416) 640-5525, Email: hilaryb@maverickpr.com

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