IPICO appoints Gordon Westwater as President and CEO



    BURLINGTON, ON, March 11 /CNW/ - IPICO Inc. (TSX-V: RFD) today announced
the appointment of Gordon Westwater as President and Chief Executive Officer
of IPICO, effective immediately. Mr. Westwater has played a key role in the
development and execution of the Company's business strategy as President over
the last two years and previously, as a founder of a predecessor RFID company.
Mr. Westwater brings solid executive experience, RFID industry expertise and a
successful track record to this position.
    Mel Steinke, Executive Chairman of IPICO commented, "The Board of
Directors of IPICO has recognized the significant contribution that Gord has
made and we are confident that, through his vision, dedication and leadership
in his new role, IPICO will become a leading RFID products and solutions
provider in its targeted global markets."

    ABOUT IPICO Inc.

    IPICO Inc. is an RFID solution supplier with operations in Canada, USA,
South Africa, Europe, Asia and Australia. IPICO produces smart labels, tags
and readers based on the IP-X communication protocol. Its products are
designed to conform to regulatory requirements in most major geographical
regions, to excel at long read range, fast multi-read anti-collision and high
thru-beam read-speeds of dynamic tag populations, and to allow for
multi-reader rollout in close proximity. IPICO's products are used to optimize
the management of products, equipment, people, animals and processes within
the logistics and other value chains. For further information, go to
www.ipico.com.

    THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY
    OR THE ACCURACY OF THIS RELEASE.

    %SEDAR: 00023515E




For further information:

For further information: Gordon Westwater, President & CEO, IPICO Inc.,
Tel: (905) 631-6310, Email: gordon.westwater@ipico.com; Ted Irwin, Chief
Financial Officer, IPICO Inc., Tel: (905) 631-6310, Email:
ted.irwin@ipico.com

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IPICO INC.

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