IPICO and CHEP commit to Dual Frequency RFID development in Australia and New Zealand



    BURLINGTON, ON, Nov. 23 /CNW/ - IPICO Inc. (TSX-V:RFD) today announced
that it has signed a letter of intent with CHEP Australia for the trial and
development of IPICO's passive Dual Frequency RFID tags in CHEP's managed
returnable packaging solutions.
    Covering CHEP operations in the Australian and New Zealand markets, the
letter of intent commits both parties to further joint development of the
IPICO Dual Frequency solution (IP-X).
    "RFID must perform in the most extreme conditions for us (CHEP) to
realize a measurable value," said Paul McGlone, CHEP Asia-Pacific's VP
Marketing Sales, and Customer Service.
    "So far, the performance of IPICO's Dual Frequency technology is beyond
our expectations. IPICO tags have achieved a 100 percent read rate in
demanding environments of high moisture content and metal. Signing a letter of
intent moves us a step closer to a long term agreement should further trials
and development prove a success," Mr McGlone said.
    "IPICO's technology is helping CHEP work towards fulfilling its RFID
vision. The arrangement allows us to introduce the benefits of IPICO's passive
Dual Frequency RFID solution to a very significant market in Australia and New
Zealand," said John Greaves, Vice President, IPICO.

    ABOUT IPICO Inc.
    IPICO Inc. is an RFID solution supplier with operations in Canada, USA,
South Africa, Europe, Asia and Australia. IPICO produces smart labels, tags
and readers based on the IP-X communication protocol. Its products are
designed to conform to regulatory requirements in most major geographical
regions, to excel at long read range, fast multi-read anti-collision and high
thru-beam read-speeds of dynamic tag populations, and to allow for
multi-reader rollout in close proximity. IPICO's products are used to optimize
the management of products, equipment, people, animals and processes within
the logistics and other value chains. For further information, go to
www.ipico.com

    About CHEP Australia Limited
    CHEP offers managed, returnable and reusable packaging solutions to
companies across the globe. Since 1956, our technology and know-how has helped
some of the world's best known brands including Procter & Gamble, SYSCO,
Kellogg's, Kraft, Nestle, Ford and GM get to market.
    CHEP's supply chain solutions help customers store, protect and move
goods from production to point of consumption in a safe, cost efficient and
environmentally sound way. Whether moving raw materials, meat, fresh food,
bulk liquids, car parts, or consumer goods, we apply the technology and
thinking to make goods movement leaner, greener and safer. Our solutions lower
customers' supply chain and bottom line costs and reduce operational risks.
Using CHEP, customers can better focus their valuable resources on their core
business. With a pool of over 280 million pallets and containers worldwide,
CHEP has more than 7,700 employees and operates in 44 countries. For more
information about CHEP, please visit: www.chep.com.

    This news release contains certain forward-looking statements pertaining
to future anticipated projected plans, performance and developments, as well
as other statements relating to future operations and results, including,
without limitation, statements as to markets, sales forecasts and required
minimum future revenues. Any statements in this news release that are not
statements of historical fact may be considered to be forward-looking
statements. Written words such as "may", "will", "expect", "believe",
"anticipate", "estimate", "intends", "goal", "objective", "seek", "attempt",
"suggest" or variations of these or similar words, identify forward-looking
statements. These statements by their nature are estimates of future results
only. Actual results could differ materially from those contained in the
forward-looking statements and are based on current expectations that involve
substantial risks and uncertainties, including but not limited to the failure
to meet market growth, design specifications, order volume, delivery
commitment or minimum revenue expectations, political intervention, and those
other risks and uncertainties detailed from time to time in IPICO's periodic
reports filed on SEDAR (www.sedar.com).

    THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE
    ADEQUACY OR THE ACCURACY OF THIS RELEASE.

    %SEDAR: 00023515E




For further information:

For further information: Contacts: John Greaves, Vice President, IPICO
Inc., Tel: (630) 915-2762, email: john.greaves@ipico.com; Hilary Bassett,
MAVERICK Public Relations, for IPICO. Tel: (416) 640-5525 x245, email:
hilaryb@maverickpr.com

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