IP Applications Corp. New Product Launch and Business Update



    VANCOUVER, Feb. 28 /CNW/ - IP Applications Corp. (TSX-V: IPX) wishes to
update investors on the Company's activities to February 2008.

    Product Launch

    IP Applications recently launched a new automation product suite aimed at
enterprise software companies entering the Software-as-a-Service ("SaaS")
market. The market research firm Gartner, Inc. has forecast an annual growth
rate of 22.1% for SaaS product demand, more than double the growth rate of the
enterprise software market as a whole. IP Applications' core technology
shortens the time-to-market and lowers costs for enterprise software companies
re-releasing their existing software through SaaS subscription marketing.
    IP Applications updated its corporate website (www.ipapplications.com)
and launched a new product-specific website highlighting its SaaS Automation
products (www.SaaSAutomation.com). The Company expects to produce and deliver
most of the SaaS Automation services in conjunction with hosting companies and
other technology partners. IP Applications has ongoing discussions with
potential partners and customers, and will be attending three SaaS industry
specific events in 2008. More details are on the www.SaaSAutomation.com
website.
    John Jacobson, President and CEO said "2008 is the year of the SaaS
Automation launch. During 2007 we were successful at stabilizing the business,
notwithstanding the decline in value of the US dollar. This enabled us to roll
out a product for the new and fast-growing market in SaaS Automation."

    Business Operations:

    During the first three quarters of 2007, the Company achieved effective
break-even on EBITDA, a significant improvement over the $0.28M EBITDA loss
during the nine months of 2006 and even greater improvement over the
$1.4M EBITDA loss in 2005.
    During the first six weeks of 2008, the Company completed two important
milestones in the payment processing sector of its business. It achieved
certification to Payment Card Industry Data Security Standard ("PCI-DSS")
standards and it completed the implementation of a new transaction interface
to the Canadian and US banking systems. IP Applications now processes all of
its customers' payments through its own PCI-DSS compliant data center,
improving both cost and quality performance.
    In 2007 the Company reported a number of new contract wins. Progress on
implementation continues with two of the new contracts now producing recurring
revenue, and with two existing customers expanding their business volume with
the Company. Through 2007 growth from expanding customer relationships offset
declines from shrinking customer relationships. Overall growth in volume of
services delivered was small but positive, although the decline in the value
of the US dollar produced an overall decline in the Company's revenue.
    Revenue from our conventional business is expected to decline in the
first half of 2008 as a result of a material customer's decision to repatriate
technical support services delivered by IP Applications into their own
internal operations commencing in March. The Company has identified several
opportunities to replace this revenue and is actively pursuing new contracts
in the same technical support area.

    Investor Relations Agreement:

    The Company is pleased to announce the engagement of QIS Capital
(547853 BC Ltd.) as the Company's Investor Relations Consultant.
    QIS Capital will serve to increase awareness of the Company in the
investment community and will coordinate IP Applications' public and investor
relations activities. QIS Capital will provide corporate information to its
large following of investors and will also communicate the investment merits
of the Company through its relationships with newsletter editors, brokers,
media, and analysts. As part of this Investor Relations Agreement, IP
Applications has also been invited to present at the bi-annual Small-Cap
Conference Series held in Vancouver on March 8, 2008 and in Calgary on
April 5, 2008.
    QIS Capital (547853 BC Ltd.), an investor relations and small-cap
investor research source, is a limited company located in Kamloops, BC. The
company is owned and operated by Doren Quinton. IP Application Corp. and
547853 BC Ltd. operate at arms length and are independent of one another.
    This Investor Relations Agreement covers a period of six months from
February 21 - August 20, 2008 at a cost of $3,000 per month. 547853 BC Ltd.
has also been granted a total of 100,000 options exercisable at $0.165 per
share for a period of 2 years. These options will vest on a 25% basis every
three months from the effective date of the agreement. The Investor Relations
Agreement and the engagement of QIS Capital are subject to the approval of the
TSX Venture Exchange.
    547853 BC Ltd. and its principal shareholders do not currently hold any
shares of IP Applications Corp. 547853 BC Ltd. and its shareholders may
purchase shares in IP Applications Corp. from time to time for investment
purposes.

    About IP Applications

    The Company delivers hosting, business process automation and customer
care for companies in the rapidly expanding Software-as-a-Service ("SaaS")
market. IP Applications' customers use the Company's data center and staff
instead of developing their own infrastructure and administrative software.
Customers are free to focus on their product marketing and technology while IP
Applications solves the end user satisfaction and delivery management issues
for them.

    Forward-Looking Statements

    This press release contains forward-looking information regarding the
expected revenue for the Company in the first half of 2008. The Company
cautions users of this forward-looking information that actual results or
events may vary materially either favorably or unfavorably from those
described due to a number of risks and uncertainties, including the inability
of the Company to accurately forecast the revenue from new and existing
customers, the inability of the Company's customers to accurately forecast
their own demand for Company products and services, changes in the relative
value of the US dollar and the Canadian dollar, the possibility that one or
more customers or suppliers might experience financial difficulties that could
affect the Company's ability to deliver and get paid for its products and
services and changes in the growth rate of technology and telecommunications
concerns. Please refer to the Company's management's discussion and analysis
("MD&A") for further discussion of these and other risks and uncertainties in
relation to such forward-looking information.
    Forward-looking information is based on management's current
expectations, estimates and opinions. Please refer to the MD&A for a
discussion of the events and circumstances which occur that cause, or are
likely to cause, actual results to differ materially from such forward-looking
information.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.





For further information:

For further information: Richard Topham, CFO, D (604) 630-5657, E
ir@ipapplications.com

Organization Profile

IP APPLICATIONS CORP.

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