Intrawest Enhances Marketing and Sales Leadership at its Colorado Mountain Resorts



    
    Industry Veterans Assume Key Leadership Positions at Steamboat Ski &
    Resort Corporation, Winter Park Resort and Copper Mountain
    

    VANCOUVER, April 24 /CNW/ - Intrawest, a leader in the development and
management of experiential destination resorts, today announced new marketing
and sales leadership appointments at three of the premier mountain resorts in
Colorado - Steamboat, Winter Park and Copper Mountain. The appointments
involve existing senior management team members and all will be effective on
June 1, 2009.
    Andy Wirth has accepted the newly created position of Senior Vice
President of Sales & Marketing at Steamboat and he will have direct
responsibilities for all aspects of marketing and sales at the resort.
Previously, Wirth served as Intrawest's Chief Marketing Officer based in
Vancouver, and prior to this he spent 23 years in various senior marketing
leadership positions at Steamboat. In addition to his new responsibilities at
Steamboat, Wirth will maintain direct oversight and management of Intrawest's
enterprise-wide strategic partnerships and coordination of the Intrawest
Hospitality Management marketing platform. In addition, Wirth will continue to
work in close coordination with Intrawest's real estate sales and marketing
division, Playground. Wirth commented: "I am genuinely thrilled to be
returning to Steamboat Ski Town USA(R) while still maintaining my overarching
responsibilities on behalf of Intrawest."
    "We are extremely pleased to see Andy return to the senior leadership
team at Steamboat," said Chris Diamond, president and chief operating officer
at Steamboat Ski & Resort Corporation. "Andy is an industry veteran with a
strong track record of building the brand value and customer programs that
have defined Steamboat's reputation as the leading family resort in the West.
He is an enthusiastic leader and accomplished community representative and we
welcome him back to Steamboat."
    With this, Rob Perlman will transition from his role as the Vice
President of Sales & Marketing at Steamboat to his new position as the Vice
President of Sales & Marketing at Winter Park Resort. Prior to joining
Steamboat in June 2008, Perlman served as the Chief Executive Officer for
Colorado Ski Country USA, a role in which he represented the ski industry as
the Chairman of the Board of the Colorado Tourism Office. Perlman's extensive
industry experience also includes roles at Winter Park, Vail Resorts and
Mammoth Mountain in California.
    "Rob has done an outstanding job at Steamboat and he has made very
positive contributions to the company, the resort brand and the local
community over the course of the past year. We wish him all the best in the
future as he begins this wonderful new opportunity at Winter Park," added
Diamond.
    "Rob began his career in Winter Park and his vast experience with the
City of Denver and the Colorado Legislature through his leadership of the
Colorado Tourism Office will greatly benefit Winter Park," said Gary DeFrange,
president and chief operating officer at Winter Park Resort. "His exceptional
work at Steamboat coupled with his background at Colorado Ski Country USA will
greatly enhance our efforts to evolve Winter Park's position as a true
destination resort."
    "A significant opportunity presents itself to leverage two talented
executives within our company to drive business opportunities in Colorado,"
said Bill Jensen, chief executive officer at Intrawest. "Steamboat and Winter
Park are two of our core resort properties and they remain a central focus for
Intrawest's long-term success. I am confident that under the sales and
marketing leadership of Andy and Rob we will continue to deliver exceptional
experiences for our guests, homeowners and employees at these two great
resorts."
    In addition to the new appointments at Steamboat and Winter Park, Jesse
True will continue his role as the Vice President of Sales & Marketing at
Copper Mountain. True will focus exclusively on brand management and enhancing
the guest experience at Copper Mountain. Previously, True oversaw the
marketing and sales disciplines at both Copper Mountain and Winter Park.

    About Intrawest

    Intrawest is a leader in the development and management of experiential
destination resorts. The company has interests in ten resorts at North
America's most popular mountain destinations including Whistler Blackcomb, a
host venue for the 2010 Olympic and Paralympic Winter Games. The Intrawest
network also includes Canadian Mountain Holidays, the largest heli-skiing
operation in the world, Sandestin Golf and Beach Resort in Florida and Club
Intrawest - a private resort club with locations throughout North America. In
addition, Intrawest develops, markets and sells real estate at its resorts and
at other locations across North America and in Europe. Intrawest is
headquartered in Vancouver, British Columbia and is a portfolio company owned
primarily by private equity funds managed by affiliates of Fortress Investment
Group LLC.





For further information:

For further information: Ian Galbraith, Director of Corporate
Communications, at (604) 643-1586 or igalbraith@intrawest.com

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