Interview Opportunity/Media Advisory - Expert available to discuss new findings on Vitamin D



    TORONTO, June 8 /CNW/ - Vitamin D, often referred to as the "sunshine
vitamin", is well-known for the role it plays in helping the body absorb
calcium and maintain strong bones for the prevention of osteoporosis. However,
U.S. researchers are announcing the first direct link between cancer
prevention and Vitamin D in a study published today in the American Journal of
Clinical Nutrition. The findings of the four-year clinical study involving
1200 women found that those taking vitamin D had about 60% reduction in cancer
incidence.

    Jamieson Laboratories, Canada's leading manufacturer of natural health
products, offers a number of Vitamin D products, including Vitamin D 1,000 IU,
Vitamin D 400 IU and Vitamin A & D Fortified. One in two Canadians uses a 
Jamieson Vitamin D product.

    
    An expert is readily available to discuss the new research and benefits of
Vitamin D:

    WHO:      Geneviève Primard, Naturopath, is an expert in complementary
              therapies in the natural health industry.

    WHAT:     Geneviève Primard, Naturopath, is available to discuss the
              benefits and recent studies that demonstrate the effectiveness
              of Vitamin D, insight into the recent U.S. study findings,
              suggested sources of vitamin D and safe ways to incorporate
              vitamin D into your diet.

    WHERE:    Geneviève Primard, Naturopath, is available to support
              interview requests.

    WHEN:     Geneviève Primard, Naturopath, is available at a mutually
              convenient time for both electronic and print interviews.

    WHY:      Due to positive research findings Vitamin D is top-of-mind with
              Canadian consumers.
    





For further information:

For further information: or to book an interview with a subject matter
expert please contact: Stephanie Blok, Manager of Public Relations, Jamieson
Laboratories, (416) 960-0052, Ext. 2714, sblok@jamiesonlabs.com; Brigitte
Côté, Relations Publiques, Laboratoires Jamieson, (416) 960-0052, ext. 2708,
bcote@jamiesonlabs.com

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Jamieson Laboratories

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