Swedish bed maker, Hastens, opens its first store in the Distillery
TORONTO, June 2 /CNW/ - Swedish bed maker Hastens has recently opened a
6000 square feet showroom in the historical Distillery District, downtown
Toronto. This internationally known, family owned company has marched to their
own drummer for five generations driven by a passion in making the finest and
what are considered by many, the most comfortable beds in the world.
Hastens beds have been around since 1852 and to this day, handcrafted in
Sweden. With over 150 years of tradition and knowledge, Hastens is all about
turning that important night's sleep into something other than a sweaty,
stressful transport between the bedside lamp and the alarm clock. "Hastens"
means "The Horses" and horsehair is the main component in the beds. Each
strand of horsehair functions like a tube that transports oxygen, which helps
regulating the temperature around the body and helps evaporate moisture, so
one keeps dry while sleeping.
"We're shifting to a 24-hour-a-day, seven-day-a-week society, and as a
result we're increasingly not sleeping like we used to," says Dr. Najib T.
Ayas of the University of British Columbia. "We're really only now starting to
understand how that is affecting our health, and it appears to be
Knowing how important a quality night's sleep is and its impact, it's
surprising how little time and money is spent on this important piece of
furniture. Most people probably invest more time and research buying a new
couch or a TV, than a bed.
Hastens beds are made of all natural materials. They are free from latex,
plastic, foam rubber or polyurethane that makes the sleeper hot and sweaty,
but also free from something that could potentially release harmful chemicals.
Instead you find clean horsehair, cotton, flax, wool and pure slowly grown
pine from the north of Sweden. Conscientious consumers appreciate not only a
restful night that will give them a better quality day, but they also
understand the value of choosing a product that is 100% bio-degradable,
hypoallergenic and where craftsmanship, nor materials has been compromised.
There are about a 1000 Swedes that still sleep in a Hastens bed that are over
50 years old, needless to say that quality and fine natural materials goes a
A quality sleep affects our immune system, our healing ability, our
temper, our memory, our fitness and our learning ability. Even our aging
process slows down. You get fewer wrinkles and increase your chances for a
long healthy life.
Moreover, people who are sleep-deprived have elevated levels of
substances in the blood that indicate a heightened state of inflammation in
the body, which has also recently emerged as a major risk factor for heart
disease, stroke, cancer and diabetes. As Dr. Sanjay R. Patel of Harvard
Medical School points out: "Now we're starting to get insights into what's
happening in the body when you don't get enough sleep."
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For further information:
For further information: about Hastens products and showroom, please
contact Cecilia Declerck, Ph: (647) 408-1183, E-mail: