MONTREAL, Sept. 6 /CNW Telbec/ - Illiteracy and under-education present
major challenges for the knowledge society we claim to have become. Over the
past 10 years, the statistics have remained virtually unchanged. In 2007, this
has harsher consequences than ever: 800,000 Quebecers aged 16-65 are
illiterate, and 49% rank below the "desirable" threshold for functioning
easily in society. It is with the specific intention of combating indifference
and forcing illiteracy to retreat that the Literacy Foundation is today
launching its new public service campaign and inviting the general public to
make a donation.
HELP US HELP THEM!
Designed without charge by the bleublancrouge agency, this new campaign
aims to make everyone feel the urgent need to act. "Our assessment reveals a
harsh reality," states Maryse Perreault, Literacy Foundation CEO. "So it is in
everyone's interest for a change to be made, and soon!" Gaetan Namouric,
creative director with bleublancrouge, adds: "Concerned by the social and
economic issues of illiteracy in Quebec, we have turned toward the solution:
bringing words of hope to those who cannot read or write so they no longer
feel rejected and isolated by our knowledge society. We want to bring them the
hope of realizing themselves fully and building themselves a different
Starting on September 7, 2007, the eve of International Literacy Day, the
campaign will be deployed in the different media (print, radio, TV and
Internet), and will be backed by a vast public relations operation.
The Literacy Foundation will unveil its campaign along with its new
institutional signature on Friday, September 7, 2007, at the Frontenac
Library, in the presence of Michelle Courchesne, Minister of Education,
Recreation and Sport. Minister Courchesne will speak at the event. Also,
author, host and actress Francine Ruel will share her thoughts on the impact
of words in our daily lives by reading a text of her own, written specially
for the occasion.
Support the Literacy Foundation right now by making a secure online
donation at www.fqa.qc.ca/en/ ("Help us" section), or by telephoning
Founded in 1989, the Literacy Foundation is a non-profit organization
whose mission is to ensure that everyone - adults and children - has access to
reading and writing. To that end, its mandates are: referral, prevention,
support for organizations, awareness and fundraising.
For further information:
For further information: Roxane Claessens, Communications Advisor, (514)
289-1178, ext. 227, (514) 865-5013; Source: Literacy Foundation,