International edition of Monopoly: Advance three squares... and discover first place winner Montréal!



    MONTREAL, Aug. 20 /CNW Telbec/ - The most coveted, highest rent property
square on the board of the latest international edition of the ever popular
game of Monopoly-MONOPOLY Here & Now: The World Edition-has been named in
honour of Montréal. Following a contest among 20 world cities seeking
inclusion on the board, Hasbro officials yesterday announced the order of the
finalists in this hotly contested challenge which aroused the passionate
interest of thousands of Web-based participants from around the world. And the
winner of this virtual competition: none other than our very own Montréal!
    "I am delighted, not only for Tourisme Montréal but also for our tourism
industry as a whole. The outcome of this contest speaks volumes about
Montréal's influence on the international stage and the strength of
Montréalers' attachment to their city," stated Charles Lapointe, President and
Chief Executive Officer of Tourisme Montréal. "Montréal is set to make a proud
entrance into thousands of households this fall. It is our hope that, as a
result, we will attract many new visitors to our city in the not too distant
future. Never could we have imagined a more effective means of promoting our
city on such a scale, and wish to thank heartily all those who invested time
and effort to ensure that Montréal came away with top honours."
    In a Web-based contest launched by Hasbro in early 2008, participants
were asked to select their favourite city from among an initial listing of
68 entrants. Twenty were then shortlisted for inclusion on the latest version
on the game board, with the highest rent property squares being awarded to the
cities having obtained the greatest number of votes.
    Thanks to record participation by Montréalers, the city found itself in
first place by February 7th. Then, to raise the stakes and heighten the
suspense, Hasbro ceased publishing results during the last few days of voting.
    Developed by Charles Darrow over 70 years ago, the game attracted the
immediate attention of Parker Brothers, which marketed the inaugural edition
in 1935. Since then, over 250 million copies of Monopoly have been sold in
37 languages, in 103 countries.

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    Tourisme Montréal is responsible for providing leadership in the
    concerted efforts of hospitality and promotion in order to position the
    destination on leisure and business travel markets. It is also
    responsible for developing Montréal's tourism product in accordance with
    the ever-changing conditions of the market.
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For further information:

For further information: Pierre Bellerose, Vice President, Public
Relations, Product Research and Development, Tourisme Montréal, (514)
844-2404, bellerose.pierre@tourisme-montreal.org


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