InterContinental Toronto Centre on Front Street Gets Innovative with JAR Creative



    TORONTO, Feb. 2 /CNW/ - JAR Creative, an innovative design and
interactive agency is pleased to announce its new partnership with luxury
hotel, InterContinental Toronto Centre on Front Street. This 1 year retainer
with JAR Creative will bring the hotel closer to its goal of increasing brand
awareness. JAR Creative's innovative approach to strategic planning will begin
immediately with the 4-Diamond hotel.
    "With a new spa and restaurant added to our plush accommodations, and a
solid working relationship already in place, we felt it only made sense to
partner with JAR Creative. Their experience with the hotel market and
innovative ideas, particularly with regards to online marketing, will move the
InterContinental Toronto Centre on Front Street to the next level of branding
and promotion." Announced, Yola Marshall, Director of Sales and Marketing for
InterContinental Toronto Centre on Front Street.
    The relationship between the agency and hotel has evolved over the last
year, with JAR Creative now taking the lead on many new projects. JAR Creative
will provide the hotel with quality expertise in the design and marketing
communications industry. The agency will strategically promote some of the
hotels offerings including their new spa and restaurant through social
networks online and brand awareness using contests and promotions.
    "It's so important to differentiate yourself in the hotel industry - A
lot of hotels are caught in a commodity trap. It can be very competitive and
that's why JAR Creative constantly explores new innovative strategies. We are
so pleased to collaborate with InterContinental Toronto Centre on Front Street
and look forward to see a new light shine on this luxury hotel." Says Jeremy
Robinson, CEO for JAR Creative.

    What makes JAR Creative innovative?

    For nearly 10 years JAR Creative has been a trusted partner to the luxury
hospitality industry. With an extensive list of clients, JAR Creative has
expertise in strategy, branding, web design, marketing, advertising, PR and
Web 2.0. As a dedicated learning organization, JAR Creative continues to
evolve, having recently added PR and SEO capabilities, with plans to re-launch
their website in the coming weeks. They are currently taking on new clients in
the following categories: Retail, Travel, Lifestyle brands and Hospitality.
For more information on JAR Creative's services and their innovative approach
visit: www.jarcreative.com.

    About InterContinental Toronto Centre on Front Street:

    The 4-Diamond InterContinental Toronto Centre on Front Street brings
together ideal downtown location, plush accommodations, state-of-the-art
technology, meeting facilities and the very best in customer service. The
stunning hotel is a luxury landmark in Toronto, a masterpiece of modernism
designed to fulfill every need of the global traveller. Located in the heart
of downtown Toronto at Front Street, steps from Toronto's famed Entertainment
District, offering the best in theatre, sports, dining, attractions and
nightlife. The Financial District is the home of the world's leading
multinational companies. The InterContinental Toronto Centre on Front Street
places you steps from both. For more information about the InterContinental
Toronto Centre on Front Street, visit:
    www.torontocentre.intercontinental.com/





For further information:

For further information: Media Contact: JAR Creative, Lindsay Robertson,
Communications Director, T: (416) 504-8836, C: (647) 218-5135,
lindsay@jarcreative.com

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JAR CREATIVE

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