Scalable, Configurable, Multi-Tenant Platform with Rich User Experience
ROCKVILLE, MD., June 4 /CNW/ - Intelliworks, Inc., the leader in customer
relationship management (CRM) solutions for higher education, announces its
next generation CRM platform called Orion. Built from the ground up as a pure
web based on-demand solution, Orion CRM is the first multi-tenant Software as
a Service (SaaS) solution designed specifically to address the unique needs of
Orion is a balanced constellation of -
1. Rich User Experience- the most user friendly and elegant user
interface in higher education
2. Zero Installed Software- requires nothing to be installed on campus or
on any users computer
3. Fast Implementation- implemented in hours as opposed to months and
4. Continuous Updates- rapid feature introduction that happens on a
"Orion answers the cries of higher education institutions for
simplification and provides a more fluid way to accomplish marketing and
recruiting activities," said Dev Ganesan, President and CEO of Intelliworks.
"It is easy and quick to try; you can load your data and send your campaigns
out very quickly. All this can be done at an incredibly low cost, low risk,
and frankly, low commitment."
"As a vertically focused Enterprise 2.0 solution, Orion embodies the
principles of Salesforce.com and Facebook offerings by incorporating
simplicity, collaboration, and a rich user experience into the DNA of its
architecture," said Anirban Chakrabarti, Vice President of Product Marketing
for Intelliworks. "This highly scalable and configurable multi-tenant platform
will allow Intelliworks to meet the needs of the higher education market,
where budgets are tight and IT resources are limited while business processes
and workflow vary from institution to institution."
Orion provides institutions with ease of use, quick configuration and
rapid deployment, all through a web browser. Because there is no software to
install, the Orion SaaS solution can be deployed in a fraction of the time and
cost of existing systems and internal development efforts. Activities like
loading data and running targeted marketing campaigns can be accomplished in
less than an hour. Users will be able to build widgets on their CRM home page
that give them a view into their Campaigns, Contacts, Activities, etc.
Higher education institutions ranging from business schools, professional
schools, community colleges, for-profit institutions as well as undergraduate
programs, will benefit from Orion's feature-rich, 100% web-based SaaS
"SaaS solutions have gained great exposure within the larger business
community over the last year," said Catherine Burdt, Sr. Analyst at
Eduventures, Inc. "Higher education institutions of all sizes can also benefit
from the low cost of ownership, rich user experience and less system downtime
that comes from this software model. As companies target the higher education
space, solutions that are tailored to meet the CRM, marketing and
communication needs of this space will thrive."
The Orion solution will streamline relationship marketing and
communication functions of higher education institutions, while facilitating
better interaction across departments and programs. It provides a 360 degree
view of all contacts, and a complete view of all communication with each
contact in one centralized location.
More details about Orion's features and pricing will be available at
launch in Summer 2007.
Intelliworks, Inc. provides on-demand CRM software solutions that help
both small colleges & large universities personalize, extend, and meet their
relationship marketing goals with prospects, applicants, students, alumni,
companies, and other constituents.
Please visit http://www.intelliworks.com for additional information.
For further information:
For further information: SpeakerBox Communications Erin West,