Insurance Bureau of Canada donates $150,000 to Brain Injury Association of Canada



    TORONTO, Feb. 3 /CNW/ - Building on its ongoing commitment to injury
prevention, Insurance Bureau of Canada (IBC), on behalf of Canada's home, car
and business insurers, has donated $150,000 to the Brain Injury Association of
Canada (BIAC). The donation makes IBC the presenting sponsor of BIAC's
Hawaiian Oyster Odyssey series of fundraising events across Canada for the
next three years.
    "The insurance industry has a long history of supporting injury
prevention - through our own community outreach programs and by supporting
important events like this one," said Mary Lou O'Reilly, Vice-President,
Public Affairs & Marketing, IBC. "We are proud to help BIAC continue its
commitment to improving the lives of all people affected by brain injuries,"
she added.
    Brain injuries are the number one cause of disability and death for
Canadians under 45. Most brain injuries are preventable.
    "We would like to thank IBC for becoming our new presenting sponsor,"
said Shirley Johnson, BIAC president and a grandmother from Victoria, BC, who
has three family members with brain injuries. "We are grateful for IBC's
support because it allows us to communicate to a broader audience the message
that brain injury is preventable."
    The first event of the 2009 Hawaiian Oyster Odyssey series was held in
Toronto last night at Chega Restaurant. Promoting the prevention of brain
injuries and raising funds to advocate for survivors, the events feature
stories from survivors. There is at least one event scheduled in each province
across Canada in 2009.

    About IBC

    Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its member
companies represent nearly 95% of the property and casualty (P&C) insurance
market in Canada. The P&C insurance industry employs over 110,000 Canadians,
pays more than $6 billion in taxes to the federal, provincial and municipal
governments, and has a total premium base of $38 billion.

    About BIAC

    In 2003 the Brain Injury Association of Canada was established with the
mandate to improve the quality of life for all Canadians affected by acquired
brain injury and promote its prevention. BIAC is also dedicated to
facilitating post-trauma research, education and advocacy in partnership with
national, provincial/territorial and regional associations and other
stakeholders. See www.biac-aclc.ca for details.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Ellen Woodger, (416) 483-2358; or James
Geuzebroek, (416) 362-2031, extension 4364


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