Inspiring Lingerie - Triumph Awards Midori Matsuo, 20, Japan, for the Most Inspiring Lingerie Design at the International Final of the Triumph Inspiration Award '08 in Beijing



    - Viktor & Rolf, Helena Christensen, Ellen von Unwerth,
    Sarah From Colette, Lv Yan and Jan Rosenberg Among the High Profile
    Judging Panel to Choose the Winner

    - Cross reference: Pictures are distributed via EPA (European Pressphoto
    Agency) and can be downloaded free of charge at:
    http://www.presseportal.de/pm/56445/?keygroup=bild -

    BEIJING, China, July 31 /CNW/ - On July 31st, fashion and design students
from 31 countries and regions around the world, presented their showpieces to
the world in a fabulous catwalk show at the Triumph Inspiration Award '08 in
Beijing. An inspiring expert judging panel, consisting of the Dutch design duo
Viktor & Rolf; Danish top model Helena Christensen; German fashion photography
icon Ellen von Unwerth; colette's chief purchaser and creative director Sarah
from Colette, and Chinese top model and actress Lv Yan together with Triumph's
Jan Rosenberg, came to the decision which design piece deserves to be called
the most inspired, and inspiring, of them all in 2008. Awarded their prizes by
gold-medallist Linford Christie and actress Michelle Lee, the show was a true
spectacle in pre-Olympic Beijing.
    Midori Matsuo, 20, Japan, convinced the judging panel to be the winner of
the Triumph Inspiration Award '08 with the design "Under Skin" and will pocket
not only a cash prize of Euro 15,000 but also a career boosting limited
edition of the winning piece. Midori Matsuo, 20, Japan, will see the showpiece
adapted and interpreted by the Triumph design team, leading to series
production of the set and would be sold in selected Triumph stores worldwide.
Theresa Bachler, 21, Germany, with the design "Once Upon a Time..." will
receive Euro 10,000 and Stine Fagervik-Rosen, 28, Norway, with "Desire for
Beautiful Trash" will receive Euro 5,000.
    All finalists from Europe, Africa, Asia, Latin America and Oceania met
and competed in pre-Olympic Beijing on July 31st, 2008, at the avant-garde 798
Art Zone situated in the Dashanzi Area. Here in Beijing's bohemian quarter,
the final was celebrated in the Factory Hall 706, which will be home to
Switzerland's National House during the Olympic Period, the "House of
Switzerland".
    At the grand final of the Triumph Inspiration Award '08, all competing
finalists were under the scrutiny of the demanding juries. The international
jury judged all entries according to the same criteria: innovation and
creativity in interpreting the design theme "female fascination",
individuality and uniqueness, concept, aesthetics, quality in design and
execution, as well as presentation. "What we love most is the fact that the
students were asked to free themselves of the commercial side of things -
almost no restraints were put on their creativity", stated Viktor & Rolf.
    The grand final the Triumph Inspiration Award, inaugurated this year, is
a global design competition created by the lingerie specialist Triumph
International. The Award challenges students from prestigious international
design schools to create a conceptual showpiece-set, comprising of an
under-wired bra and brief, dedicated to the design motto for 2008: "Female
Fascination".

    Triumph International is one of the world's largest underwear
manufacturers. The company enjoys a presence in over 120 countries with its
core brands Triumph(R), sloggi(R), Valisere(R) and HOM(R). Triumph employs
more than 43,000 people and achieves a turnover of CHF 2.5 billion (2007).

    http://www.triumph-inspiration-award.com

    http://www.triumphinspirationaward.com




For further information:

For further information: karin.lukarsch@triumph.com or call:
+49-1719751293

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TRIUMPH INTERNATIONAL AG

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