Innis & Gunn, brewers of Canada's favourite Scottish beer, celebrate
the special relationship between Scotland and Canada with a unique,
Limited Editon beer crafted for Canada Day
TORONTO, June 7 /CNW/ - To celebrate Canada Day 2009 and to thank loyal
fans of their beer, Scottish brewer Innis & Gunn has announced the release of
a Limited Edition Innis & Gunn 'Canadian Cask' beer.
The product, which was developed exclusively for Canada, employs the use
of antique Canadian whisky casks (some as old as 50 years) during the
revolutionary and renowned Innis & Gunn oak-barrel aging process. The special
beer was released in very limited quantities in eight Canadian provinces
earlier this month and, barring it selling out, should be available to
customers across the country for Canada Day celebrations next month.
"Our beers are all about smooth, complex flavours for savouring - like a
fine wine. We were really excited about the prospect of using these gnarled,
old Canadian casks. They were packed with the most amazing aromas and after
maturation the resulting beer turned out to be one of the best Limited
Editions we have produced," said Innis & Gunn owner and brewer Dougal Sharp.
"There are hints of maple and vanilla in this brew and the use of Rye in
the recipe has added a delicious raisin character and deep red colour. It has
surpassed all of our expectations.
"Canada has quickly become one of our most important markets and we are
proud to help celebrate Canada Day with this very special beer."
The Innis & Gunn bottled beer range, available all year, comprises:
Innis & Gunn Original 33cl, 6.6%abv - RRP from $3.45, available in liquor
stores across Canada
Innis & Gunn Blonde 33cl, 6.0%abv - RRP from $3.45 available in liquor
stores across Canada
About Innis & Gunn
Innis & Gunn Oak Aged beer was developed by Dougal Sharp in 2003 using a
revolutionary technique of aging beers in oak. The American white oak barrels
infuse Innis & Gunn's Original Oak Aged Beer with flavours and aromas
including toffee, vanilla and citrus, during a special maturation process that
takes 77 days in total. This new category has managed to attract many new
drinkers to beer both in the UK and across its six major export markets
(Canada, USA, Ireland, Sweden, Norway and Finland).
For further information:
For further information: about Innis & Gunn 'Canadian Cask', to set up
an interview with International Brand Manager Nicol Rennie, or to receive
rights-released graphics of the product packaging or logo, please contact:
Kris Menon, E: firstname.lastname@example.org, T: (905) 553-8740, M: (416) 704-9740