Infiniti expands into Europe and introduces "Inspired Performance" tagline



    PARIS, Oct. 1 /CNW/ - Infiniti is marking its arrival in one of the
world's most competitive luxury markets, solidifying its top-tier luxury brand
positioning and launching its new brand platform worldwide through its new
global tagline: Inspired Performance.
    Infiniti is making its European debut with the opening of Infiniti Centre
Mirabeau, the first completed Infiniti dealership in Europe, located within
the Paris city limits. In the next 6 months, Infiniti will open 21 sales
centres in cities across 13 European countries, including France, Spain,
Italy, Belgium, The Netherlands, Switzerland, Poland, Bulgaria, Greece,
Estonia, Latvia, Czech Republic, Romania and Israel. The brand will become
established with a select group of partners, and growth will be built over
time. By 2010, Infiniti Europe will have approximately 80 Infiniti Centers.
    Infiniti's European lineup will include models such as the Infiniti G
Sedan and Coupe, Infiniti EX crossover, Infiniti FX performance crossover and
- from mid-2009 - the Infiniti G Convertible. Throughout the lineup, advanced
technologies include innovations such as the Around-View Monitor, Intelligent
Cruise Control, Intelligent Brake Assist, Four-Wheel Active Steering and Anti
Scratch Advanced Paint. Fuel-saving powertrain technologies are featured in
the Variable Valve Event & Lift engines and seven-speed automatic
transmissions. An advanced diesel and hybrid powertrain is planned for future
models depending on markets.
    Inspired Performance conveys that Infiniti is a Performance luxury brand
crafted to Inspire at every turn, moving the driver emotionally as well as
physically. Infiniti does not copy traditional, conservative notions of
luxury. The Infiniti brand is progressive, taking calculated risks to
differentiate its models, offering luxury cars that exhilarate in a way that
is entirely new to customers. Inspired Performance is a promise that everyone
who comes in contact with Infiniti will feel inspired, whether the contact is
through its products, services, Centers, communications or corporate actions.
    "Infiniti's brand promise is a unique combination of peace of mind,
hospitality and driving pleasure," says Carlos Tavares, head of Infiniti
worldwide. "Our new tagline illustrates that Infiniti cars are much more than
exciting machines that move you from one place to another. Infiniti has an
emotional, inspirational appeal, offering a very personal style of modern
luxury and respectful treatment for the world's most discerning customers."

    The Infiniti brand was first introduced in 1989 in the United States, and
its name was chosen to communicate that, with Infiniti, customers could
experience infinitely more performance, more design and more service.
Infiniti's global footprint expanded into Canada in 1990, the Middle East in
1996, Taiwan in 1997, Korea in 2005 and Russia in 2006. Global expansion
continued in 2007 with Infiniti Centers opening in the Ukraine and in one of
the world's fastest growing luxury automotive markets; China. By fiscal year
2012, Infiniti will have a presence in most of the world's luxury markets.
    Infiniti has evolved from its beginnings as a North American origin brand
into a top-tier global luxury brand. In fiscal year 2004, only 7% of Infiniti
sales were made outside the United States. By fiscal year 2010, it is
estimated that over 25% of sales will come from markets outside the U.S.
    "Infiniti is known for creating a Total Ownership Experience unlike
anything in the industry," says Tavares. "The Inspired Performance tagline
underscores what Infiniti stands for and what Infiniti customers can expect
from every interaction with our brand."
    Infiniti's Global lineup includes models such as the Infiniti G Sedan and
Coupe, Infiniti M luxury sedan, Infiniti EX crossover, Infiniti FX performance
crossover, Infiniti QX full-size luxury crossover and - from 2009 - the
Infiniti G Convertible. Currently Infiniti has over 250 dealers worldwide.
More information about Infiniti can be found at www.infiniti.com/global and
www.infiniti.ca.





For further information:

For further information: Heather Meehan, P: (647) 259-3268, E:
heather.meehan@cohnwolfe.ca; Rebecca Lucas, P: (647) 259-3275, E:
rebecca.lucas@cohnwolfe.ca


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