- Brand becomes exclusive automotive sponsor in three-year agreement -
MISSISSAUGA, ON, April 11 /CNW/ - Infiniti Canada, a division of Nissan
Canada Inc., is proud to announce today, it is becoming the exclusive
automotive sponsor of the world-famous Cirque du Soleil.
The three-year agreement will see the Infiniti brand sponsor close to 500
Big Top Touring Shows and close to 100 Saltimbanco Arena Shows in Canada,
between 2007 and 2009.
"Infiniti and Cirque du Soleil are a perfect match," said Wendy Durward,
Director, Marketing Communications, Nissan Canada Inc. "Both brands embody
design, performance, beauty, refinement and precision we are all proud of. We
are honoured to be able to present these spectacular shows to Canadians over
the next three years."
During a press conference today, Cirque du Soleil unveiled this year's
Big Top Touring Show as KOOZA, which tells the story of The Innocent, a
melancholy loner in search of his place in the world. Written and directed by
David Shiner, the show is set in an electrifying and exotic visual world full
of surprises, thrills, chills, audacity and total involvement. KOOZA will have
its world premiere in Montreal on May 3, 2007 and will visit Quebec City and
Toronto this summer.
For more information on Cirque du Soleil, visit www.cirquedusoleil.com.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI
directly employs 290 staff. There are 146 independent Nissan dealerships and
29 Infiniti retailers across Canada. More information about Nissan in Canada
and the complete line of Nissan and Infiniti vehicles can be found online at
www.Nissan.ca and www.infiniti.ca.
For further information:
For further information: News Media Contacts: John Lindo, Manager,
Product & Corporate Communications, Nissan Canada Inc., (905) 629-6461,
firstname.lastname@example.org; Alexandra Cygal, Counsellor, Cohn & Wolfe, (416)
324-2069 ext. 4076, email@example.com