GENEVA, Switzerland, Feb. 28 /CNW/ - Infiniti, the global luxury
automotive brand from Japan, announced today a marketing agreement with
Formula One World Champions, Red Bull RacingRenault, covering the 2011
and 2012 F1 seasons. Leveraging the co-operative power of the
Renault-Nissan Alliance, a unique triumvirate has been created with Red
Bull Racing, focused on high-profile marketing and technical activities
around Formula One.
As part of the agreement, Infiniti will have a high-profile branding
presence on the racing car, drivers clothing and related team uniforms
and equipment. In addition to the branding and marketing relationship,
Infiniti will work with Renault to forge future technical collaboration
with Red Bull Racing. The Red Bull Racing team will continue to utilise
the Renault F1 engines in 2011 and 2012 that powered them to their
maiden Formula One World Championships last season.
Commenting on this historic announcement for Infiniti, Andy Palmer,
Senior Vice President, Infiniti said: --Over the mid-term, Infiniti
will be simultaneously expanding its global presence and broadening its
product range. Given these twin ambitions, it is clear that Formula One
offers us an unrivalled global communications platform, complementing
Infiniti's ethos of Inspired Performance. We are excited to have the
opportunity to enter Formula One together with a world-class team like
Red Bull Racing Renault."
Red Bull Racing's Team Principal Christian Horner, who was instrumental
in pulling the agreement together, said: --Red Bull has always taken a
different approach, so when the Infiniti executives outlined their
innovative plan to us we were very open to working with them. Coming
off the back of our 2010 Drivers' and Constructors' World
Championships, we feel even more excited to be starting the 2011 season
with a new and committed partner like Infiniti."
Bernard Rey, President of Renault Sport F1 further endorsed the new
deal: --While Renault is rightfully very proud of our achievements
within Formula One, we know the future is about collaboration. To have
a talented and committed Alliance partner like Infiniti is very welcome
as we set out on the current and future challenges in Formula One. So
it is with great pleasure that I would like to welcome Andy Palmer and
his entire team in our Formula One adventure, and I look forward to
starting the 2011 season together as Alliance partners."
Infiniti offers a full-line of luxury performance automobiles designed
to inspire at every turn, including the G37 sports coupe, convertible
and sedan, M37/56 luxury performance sedan, EX personal luxury
crossover, FX premium crossover SUV and the QX full-size luxury SUV.
More information about Infiniti and the Total Ownership Experience® can
be found at www.infiniti.ca.
About Renault Sport F1
Renault Sport F1 is the motorsport department responsible for Renault's
F1 activities. Renault Sport F1 has multiple roles, as engine
conceptor, technology and business-to-business opportunities supplier
for three F1 teams this season. The main thrust of its work takes place
at Viry-Châtillon, traditionally the technical hub of Renault's F1
activities: engines have been conceived, developed, and tested here for
more than 30 years.
For F1 media assets, visit www.infiniti-performanceteam.com
Username: Infinitimedia / Password: mediaF1
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
For further information:
For further information on Infiniti in Formula One, contact Cameron Kelleher on +44 207 711 6850 or (m) +44 7795 185430 email@example.com
Senior Manager, Corporate Communications
Tel: (905) 629-6400
Cell: (416) 573 7231
Cohn & Wolfe
Tel: (647) 259-3287
Cell: (416) 566-9130
Cohn & Wolfe
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