Industrial Alliance is the First Quebec City Company to Take Part in the DéfiQué Awareness-Raising Campaign

    QUEBEC CITY, April 21 /CNW Telbec/ - Industrial Alliance Insurance and
Financial Services Inc. is proud to be the first company in the Quebec City
region to take part in the DéfiQué awareness-raising campaign. This
campaign, orchestrated by the Conseil régional de l'environnement de la région
de la Capitale nationale (CRE-Capitale nationale) and its partners Vivre en
ville, Accès transports viables and Mobili.T, aims to encourage citizens in
the region to reduce their greenhouse gas emissions (GHG). Taking the form of
a contest, the awareness-raising campaign will run from April 21 to
December 31, 2008.
    The CRE was looking for companies that would allow it to easily reach a
critical mass of citizens. It called on Industrial Alliance because of its
numerous initiatives concerning the environment and for its large number of
employees, with 1200 in Quebec City.
    "We agreed to help out the CRE because the environment is of extreme
importance to us," said Yvon Charest, President and CEO of Industrial
Alliance. "For the last few years, the company has taken concrete steps for
the environment: recycling, using recycled products, waste reduction, etc. We
also adopted a sustainable development policy for the management of all of our
buildings. This is an important part of our commitment, since we're the
largest commercial building owner in the Quebec City region."
    Industrial Alliance is the first of 40 companies that the CRE seeks to
involve in the DéfiQué awareness-raising campaign. The Company will
offer the DéfiQué team the possibility to use its communication
channels (intranet, email, etc.) to disseminate its messages, and will allow
them to organize awareness-raising activities in its offices.

    About Industrial Alliance

    Founded in 1892, Industrial Alliance Insurance and Financial Services
Inc. is a life and health insurance company that offers a wide range of life
and health insurance products, savings and retirement plans, RRSPs, mutual and
segregated funds, securities, auto and home insurance, mortgage loans and
other financial products and services. The fifth largest life and health
insurance company in Canada, Industrial Alliance is at the head of a large
financial group, which has operations across Canada, as well as in the Western
United States. Industrial Alliance contributes to the financial wellbeing of
over three million Canadians, employs more than 3,000 people and manages and
administers over $50 billion in assets. Industrial Alliance stock is listed on
the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is
among the 100 largest public companies in Canada.

For further information:

For further information: Catherine Drouin, Director, Communications,
(418) 684-5000, ext. 4664, cellular: (418) 933-2708,,

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