- Online Shopping Destination Earns PTPA Media Seal of Approval -
TORONTO, Dec. 5, 2011 /CNW/ - Indigo Books & Music Inc. is proud to be
the first Canadian website to earn the Parent Tested Parent Approved
seal of approval from North America's largest parent tester community
for their refreshed online experience at indigo.ca. In time for the busy holiday shopping season, Indigo's website
features a one-stop gift shop for kids and adults, an expanded assortment of life-enriching products and an amplified social experience with Facebook activity feed showing
customers what products their friends "like" and "share." Replete with
unique, affordable gift ideas and entertaining inspirations, indigo.ca is an easy and convenient
online shopping destination for Canadians where their purchases over
$25 ship free to anywhere in the country. PTPA Media is a credible
third-party resource for parents with over 40,000 volunteer
parent-testers helping parents to discover award-winning products and
services that are recommended by families.
What are Parent Tested Parent Approved families saying about indigo.ca?
"The Indigo website is a user-friendly site that makes buying products
online an inspiring and fun experience. … It is definitely a website
that I will be visiting and using in the future!" - Sandy P.
"[It is] such a wonderful thing to see companies actually understanding
their customers' needs and wants. I had a great time shopping online …
I highly recommend Chapters Indigo's Online Store for all your online
shopping/gifting needs." - Carolynn G.
"Shopping at indigo.ca was an easy, enjoyable experience. They have a
fantastic selection of items for everyone on your list, and an easy
checkout." - Julia G.
At indigo.ca, holiday shoppers will discover:
Improved and expanded product selection - unique gift ideas from the year's must-read books to trend-right toys and beautiful home and lifestyle accessories
Convenient gift-giving options - new eGiftcards are redeemable online and in-store, while The Wrap it How You Like
feature allows shoppers to wrap individual items or entire orders
Free shipping - most purchases of $25 or more ship free to anywhere in Canada
Indigo Ideas - this dedicated Facebook app and mobile site encourages customers to converse with Indigo around their interests and
inspirations; shoppers can submit and vote on ideas from new products
to customer service offerings too
To explore Canada's one-stop holiday shop, please visit, indigo.ca.
About Indigo Books & Music Inc.
With books always at our heart and soul, at Indigo we are about telling
stories and creating experiences. Indigo is Canada's largest purveyor
of ideas and inspiration to enrich your life, with books, specialty
toys, gifts and lifestyle enhancing products that affordably offer
intrinsic quality, beauty and timeless design. Indigo is a publicly
traded Canadian company listed on the Toronto Stock Exchange (IDG). As
the largest book and specialty retailer in Canada, Indigo operates in
all provinces under different banners including Indigo Books & Music;
Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest
Bookstore, and Coles. The online division, www.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community.
About PTPA Media Inc.
PTPA Media provides an objective framework for appraising and promoting
new products designed to enrich family living. The company's mission is
to marry innovative companies with discerning consumers, to improve
consumer access to quality products and services for their families and
SOURCE Indigo Books
For further information:
| Lisa Huie |
Manager, Public Relations
Indigo Books & Music Inc.
| Sharon Vinderine |
Founder and CEO,
PTPA Media Inc.