Indigo Launches Dedicated Environment Fund



    - Canadian Boreal Initiative First Beneficiary -

    TORONTO, May 29 /CNW/ - Indigo Books & Music Inc. today announced the
creation of the Indigo Environment Fund in response to the City of Toronto bag
fee by-law requiring all retailers to charge a minimum of $0.05 for each
plastic retail shopping bag requested by consumers.
    The bag-fee by-law goes into effect Monday, June 1st, 2009 throughout the
GTA. To provide customers with a more sustainable alternative, Indigo is
pleased to provide its own re-useable bag to customers for a nominal fee of
only $1.99. On June 1st a FREE reusable bag will be given to the first 100
customers to make a purchase at any one of our 21 GTA Indigo, Chapters or
Coles locations. For further information on this City bylaw, please go to:
http://www.toronto.ca/legdocs/mmis/2009/cc/bills/bill354.pdf.
    The new Indigo Environment Fund will act as a holding account from which
fees collected will be used to support dedicated environmental initiatives
both internally, through Indigo's office of the Director, Sustainability, and
externally. As the leading Canadian retailer of books, forest conservation is
an underlying focus of Indigo's sustainability strategy. The first commitment
from the Indigo Environment Fund will go to support the Canadian Boreal
Initiative (CBI), a national convener for conservation in Canada's Boreal
Forest. The Boreal Forest extends like a green halo over 35 percent of our
northern land mass. Stretching from Newfoundland to the Yukon, it forms the
largest intact forest left on the planet. The CBI works across sectors to
advance the balanced vision of Boreal forest conservation.
    Michelle White, Director, Sustainability at Indigo Books & Music said,
"We're delighted to announce that in honour of the launch of the Indigo
Environment Fund we've made a $10,000 donation to the Canadian Boreal
Initiative in support of Indigo's forest conservation mandate."
    "We applaud Indigo's commitment to furthering the sustainable stewardship
of the Boreal forest through FSC certification," said Larry Innes, Executive
Director of CBI. "We are very excited to be able help make tangible progress
for land use planning, CBI, and Indigo."
    Indigo has previously implemented an Environmental Paper Policy which
aims to eliminate its use of wood fibre from endangered forests, and
facilitate a broader sustainability shift in the publishing and paper supply
chain. The paper policy is part of a broad commitment by Indigo Books & Music
to environmental sustainability. For more information please visit the website
at www.chapters.indigo.ca/environment.

    About CBI

    This Ottawa-based organization is a national convener for conservation of
Canada's Boreal Forest. By providing funds to this organization, Indigo is
actively supporting the sustainability of Canada's Boreal forest. For more
information, check out CBI's web site: http://www.borealcanada.ca.

    About Indigo Books & Music Inc.

    Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (TSX:IDG). As the largest book retailer in the country, Indigo
operates in all provinces under different banners including Indigo Books &
Music; Indigo Books, Gifts, Life; IndigoSpirit, Chapters, The World's Biggest
Bookstore, and Coles. The online division, www.chapters.indigo.ca, features
books, toys, music and DVDs, and hosts the award winning Indigo Online
Community. In 2008, Indigo launched Pistachio, an eco-aware lifestyle store
featuring stationery, gifts and home décor, and apothecary.
    Chapters and Indigo are rated as the number one and number two retailers
in Canada by the Kubas Major Market Retail Report, and have occupied the list
since 2000.
    To learn more about Indigo, please visit the About Our Company section of
www.chapters.indigo.ca.





For further information:

For further information: Janet Eger, Director, Public Relations, Indigo
Books & Music Inc., (416) 342-8561


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