Independent Analyst Firm's Report Cites Open Text's Artesia Software As Only Leader In Marketing Asset Management



    "Open Text's Artesia DAM established early MAM leadership thanks to its
    enterprise capabilities and marketing data management focus"

    CHICAGO, IL, Jan. 23 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX,
TSX: OTC), a global leader in enterprise content management (ECM), announced
today that its Artesia Digital Asset Management (DAM) solution has been cited
as the standalone leader in marketing asset management software in a report by
independent analyst firm Forrester Research, Inc. (NASDAQ:   FORR). The report,
published in January 2008 and titled The Forrester Wave(TM): Marketing Asset
Management, Q1 2008, focuses on Brand Management, Collaboration, and Marketing
Readiness. Authors of the report were analysts Lisa Bradner with Jaap Favier,
Stephen Powers, Evadne Cokeh, and Jennifer Joseph.
    With the proliferation of rich media content in marketing and advertising
campaigns, organizations are finding it almost impossible to find suitable
methods of managing it all. No longer will hard drives and shared folders do
the trick - modern marketers need a scalable solution for securely maintaining
rich media content and managing creative workflows for editing and
distributing digital media files.
    Forrester evaluated five of the leading marketing asset management (MAM)
vendors across 72 criteria and according to the report Open Text's Artesia DAM
was "the only product to emerge as a leader in this Forrester Wave." In a
summary, the report adds that "Artesia DAM established early MAM leadership
thanks to its enterprise capabilities and marketing data management focus."
    In terms of a user's view of the solution, the report says, "...marketers
and their IT counterparts praise Artesia for providing flexibility and ease of
use on an enterprise scale." The report goes on to say that, "Open Text is a
large ECM vendor, and its product provides some high-end functionality like
video editing and management that, if perhaps over-built for the needs of the
average marketer, can serve the needs of the enterprise as well."
    Artesia DAM provides content-rich companies with a single point of
management for all digital media files and their underlying metadata
information. Regardless of the medium in which organizations work or the
ultimate product produced - whether it is content for print, television, Web,
or mobile devices - Artesia DAM enables users to discover, access, edit,
share, reuse, distribute, and archive rich media content, using unique
workflows and desktop applications of choice.
    "In keeping with the increased market demand for sophisticated media
management solutions within the marketing arena, we were very pleased to be
among those companies asked to participate in Forrester's Marketing Asset
Management review," said Scott Bowen, President of Artesia, The Open Text
Digital Media Group. "We are extremely pleased to see that Forrester
recognizes our strategic commitment, market presence, and rich feature set in
providing a solution to these challenges."
    Since participating in the Forrester review, Artesia has released a major
product update, Artesia DAM version 6.8, which extends configuration features,
allows users to expand and refine search results, and enables far simpler
third-party integration via industry standard Web services protocols.

    About Artesia, The Open Text Digital Media Group

    Open Text, an enterprise software company and leader in enterprise
content management, helps organizations manage and gain the true value of
their business content. For more information about Open Text, please visit:
http://www.opentext.com/.
    Artesia, The Open Text Digital Media Group provides leading enterprise
Digital Asset Management (DAM) solutions that help companies manage their rich
media content for more efficient, collaborative, consistent, and creative
marketing and production workflows. For more information, go to:
http://www.artesia.com.

    Safe Harbor Statement Under the Private Securities Litigation Reform Act
    of 1995

    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
and profitability prospects, the benefits of the Company's products to be
realized by customers, the Company's position in the market and future
opportunities therein, the deployment of Livelink and our other products by
customers, and future performance of Open Text Corporation. Forward-looking
statements may also include, without limitation, any statement relating to
future events, conditions or circumstances. Forward-looking statements in this
release are not promises or guarantees and are subject to certain risks and
uncertainties, and actual results may differ materially. The risks and
uncertainties that may affect forward-looking statements include, among
others, the failure to develop new products, risks involved in fluctuations in
currency exchange rates, delays in purchasing decisions of customers, the
completion and integration of acquisitions, the possibility of technical,
logistical or planning issues in connection with deployments, the continuous
commitment of the Company's customers, demand for the Company's products and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission (SEC), including the Form 10-K for the year
ended June 30, 2008. You should not place undue reliance upon any such
forward-looking statements, which are based on management's beliefs and
opinions at the time the statements are made, and the Company does not
undertake any obligations to update forward-looking statements should
circumstances or management's beliefs or opinions change.

    Copyright (C) 2008 by Open Text Corporation. ARTESIA and OPEN TEXT are
trademarks or registered trademarks of Open Text Corporation in the United
States of America, Canada, the European Union and/or other countries. This
list of trademarks is not exhaustive. Other trademarks, registered trademarks,
product names, company names, brands and service names mentioned herein are
property of Open Text Corporation or other respective owners.





For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext.4266, rmaganin@opentext.com; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429, sdodge@opentext.com; Brian Edwards,
McKenzie Worldwide, (503) 577-4583, briane@mckenzieworldwide.com


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