In-Touch Survey Systems Ltd. announces the acquisition of NCI Mobility of Chicago



    OTTAWA, Aug. 28 /CNW Telbec/ - In-Touch Survey Systems Ltd. ("In-Touch"
TSX-Venture: INX) today announced that it will acquire NCI Mobility LLP
("NCI") of Chicago, IL. Both NCI and In-Touch provide mobile data capture and
brand research programs to Fortune 5000 business-to-consumer companies in the
United States.
    The acquisition aligns with In-Touch's strategy of leveraging its
investment in the development of a comprehensive data collection, data
management and reporting system for enterprise customers. In-Touch will add
NCI's customer base, which includes companies such as Bacardi, General Motors,
crocs, MillerCoors and British Petroleum to their own, and will realize
immediate economies of scale from consolidating operations.
    NCI assets will be acquired for 1,222,000 common shares of In-Touch and
the payment of NCI's accrued accounts payable liabilities. These accounts
payable amounts may be negotiated downward with suppliers which would lower
the purchase price accordingly. The cash amount, to a maximum of $750,000,
will be paid over three years contingent upon meeting monthly revenue targets
to ensure profitability before payment. In-Touch will retain NCI's marketing
and sales staff in NCI's Chicago office, adding an office to In-Touch's US
organization. In-Touch will consolidate research and development and
operations at its Ottawa facility to improve profit margins and optimize
current operational resources.
    We are excited at the prospect of providing a broader and deeper array of
digital marketing solutions to our valued customers and partners. We view this
alignment as a means to enhance our current offering, providing our clients
with the most technologically advanced products and services to meet and
exceed their event, engagement and CRM goals", said David Perlmutter, Senior
Vice President, NCI.
    "Over the past three years In-Touch has been building its data collection
solutions for the marketing, sales and operations departments of
business-to-consumer companies. The NCI acquisition validates our investment
in a scalable technology platform which allows us to easily add the NCI
customers and revenue and eliminate over 60% of their operational costs. NCI
customers will have immediate access to the broader range of products and
services offered by In-Touch.", said Michael Gaffney, Chief Executive Officer.
    "We expect to close this transaction by mid-September, pending board and
regulatory approvals. The NCI purchase should increase annual In-Touch
revenues by at least $1,250,000 based on its trailing performance, however,
our goal is to grow these revenues by an additional 30%. In-Touch also plans
to continue to use its technology advantage to grow further through
consolidation", said Gaffney.

    Certain statements included in this news release contain forward looking
statements, which by their nature are necessarily subject to risks and
uncertainties and other factors that may cause actual results, performance or
achievements of the Company to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Such statements reflect the Company's current
views with respect to future events, and are based on information currently
available to the Company and on hypotheses which it considers to be
reasonable; however, management warns the reader that hypotheses relative to
future events which are beyond the control of management could prove to be
false, given that they are subject to certain risks and uncertainties.

    The TSX Venture Exchange has not reviewed the foregoing and has neither
    approved or disapproved the contents of this press release.
    %SEDAR: 00007687E




For further information:

For further information: Karen McNaughton, Director of Marketing, (613)
270-7913, kmcnaughton@intouchsurvey.com

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In-Touch Survey Systems Ltd.

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