Impact Engine Launches Rich Media Display Ad Marketplace in Private Beta



    SAN DIEGO, Jan. 3 /CNW/ -- Impact Engine, Inc., a San Diego based
advertising technology company, today announced the private beta release of
ImpactEngine.com -- a complete ecosystem for the creation, management and
placement of Rich Media Display Ads.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080103/LATH027ALOGO)
    
    Instead of competing with the well established value chain, the Impact
Engine platform enables advertisers, ad agencies, designers, publishers and ad
networks of all sizes to leverage the fast growth and opportunities in the
online advertising space -- enabling them to do more with their existing
resources and increase revenue and profits in the process.
    For over a year, the company has been serving a select client base with
the first commercial version of the platform, dubbed Flash Ad Engine. The
platform has been well received in the online advertising industry, growing
its client base to over 100 publishers, 2,500 advertisers and a select group
of ad networks and ad agencies. Revenues have grown over 500% in less than
twelve months.
    "Today is an exciting achievement for the Impact Engine team. We owe a
lot to the many customers and colleagues who continue to help us refine our
vision. Through their business and the support of well connected angel
investors, we've been able to realize the vision of ImpactEngine.com," said
Neil Greer, co-founder and CEO of Impact Engine, Inc.
    "Our experienced team of interactive ad agency principals and software
professionals is focusing 100% on serving the needs of the industry so that we
as a group can service a broader audience of customers. Through our ecosystem,
we've already seen publishers increase their ad revenues and profits, ad
agencies profitably service double the amount of clients and internal
marketing departments executing ten times the number of campaigns. And, we are
just getting started."
    The ecosystem combines online retailing, social networking and a suite of
self service applications to provide a catalyst to the online display
advertising business, enabling members of the value chain to form and monetize
relationships on the fly without geographic constraint.
    When it comes to ad creative, any rich media ad format can be used with
the system, including video, text/image animation, data collection, peel back,
pop overs, pop unders and other interactive formats that will be announced by
Impact Engine in the near future.  One of the key underpinnings of the
company's broad suite of patents pending is the fact that the platform can
accept any ad format created in Adobe Flash and made editable by anyone, so
the sky really is the limit for creative professionals and advertisers alike.
    "Honestly, I don't usually see many exciting technology offerings out
there these days. Impact Engine is a notable exception. This platform is going
to be an integral part of our revenue and profit strategy going forward,"
remarked Richard Martinez, CEO of bluMonk, a Miami based advertising agency.
    "There is no question the need to profitably add value to our existing
clients, form new client relationships and grow our supplier partnerships are
our highest priorities. This offering is a direct way for us to compete with
those that would seek to cannibalize the essential creative value and
expertise we bring to the table.  Just putting a set of tools online doesn't
even put a dent in what clients need. I'd almost characterize Impact Engine as
Facebook meets Salesforce.com  but built especially for the online advertising
business."
    bluMonk is well known for their excellence in rich media campaigns. The
agency specializes in creating comprehensive branding strategies to assist
clients in establishing their placement in their desired markets.
    While Impact Engine already has customers using the system in live ad
campaigns, the company has yet to announce its public launch date. Customers
interested in participating in the private beta can request an invitation at
http://www.impactengine.com.
    Impact Engine is a registered trademark of Impact Engine, Inc. Flash Ad
Engine is a trademark of Impact Engine, Inc.
    
    Facebook is a registered trademark of Facebook, Inc.
    Salesforce.com is a registered trademark of Salesforce.com, Inc.
    Adobe is a registered trademark of Adobe, Inc.
    Flash is a registered trademark of Adobe, Inc.
    bluMonk is a registered trademark of bluMonk
    




For further information:

For further information: Kristy Mclean of Impact Engine, Inc., 
+1-619-528-2266, kristy@impactengine.com Web Site:
http://www.impactengine.com

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IMPACT ENGINE, INC.

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