Immersive Media Technology Powers UAE's Advanced Integrated Systems



    CALGARY, July 31 /CNW/ - Immersive Media Corp. (TSXV: IMC) ("IMC"), has
expanded its international position by providing Advanced Integrated Systems
(AIS), a leader in Middle East security solutions, with Immersive 360 degrees
spherical video systems to fulfill large-scale AIS projects. As an Immersive
Certified Service Partner (CSP), AIS has built an organization of
international business and security experts working with best-in-breed
technology and equipment that will use Immersive Video to provide better
solutions for the global security marketplace. Valued at approximately $73
Million and $800 Million, these projects will bring next-generation government
border security initiatives to the UAE.
    "AIS has extensive experience in the Middle Eastern security marketplace,
and IMC's technology adds a vital component to its services and solutions,"
said Myles M. McGovern, president & CEO of Immersive Media Corp. "Having AIS
as a partner demonstrates that IMC technology is changing the security
industry with leading-edge digital video imagery," added Mr. McGovern. AIS
will use 360 degrees spherical Immersive Video to provide improved security
technology to the UAE. AIS has three systems from IMC, and is an established
authority with the General Headquarters of the UAE military to facilitate
further purchases of IMC technology.
    "We are honored to work with Immersive Media, and to extend our security
services reach to UAE. We regard Immersive Media as an admirable partner, by
being the premier supplier of 360 degrees spherical technology," said Engineer
Abdulaziz AL-Khaili, AGT Senior Vice Chairman and AIS Chief Executive Officer.
"Immersive Video has already expanded our capabilities to provide superior
protection and advanced solutions to the global security marketplace."
    IMC designed the Certified Service Partner Program to expand its
distribution channels while simultaneously capitalizing on its innovative,
patented technology. This partnership marks another entry of IMC into the Gulf
marketplace and leverages the expertise of AIS in providing IMC sales, support
and service.
    You can see samples of Immersive Imagery at
http://demos.immersivemedia.com

    About AIS

    AIS was established to become the first multi-national, fully integrated
security company that deals with Internal National Security from within
borders. AIS has grown through mergers and acquisitions of security technology
companies and through significant internal research and development efforts.
AIS operates through its main centers in Abu Dhabi, UAE. Out of those centers
AIS manages its associated companies worldwide.
    AIS offers its Customers three powerful technology platforms that
together can close the full circle of the security challenges. The platforms
include:
    
    -  AIS Strategic Internal Intelligence Systems that are offered for
       national and local governments, urban environments, international
       companies and critical assets.
    -  AIS Physical Security Network Platform manages thousands of seen and
       unseen sensors from different brands and types from air, land, sea and
       undersea and fuses them together as if they were one sensor. AIS uses
       this technology to deter, detect and disrupt both external and
       internal threats. AIS deploys those capabilities on military and open
       borders, in cities, commercial hubs, transportation systems, military
       facilities and critical assets.
    -  AIS Resiliency Network Platform. This platform is deployed to meet the
       full preparedness needs of society and provides comprehensive
       solutions to disasters and mass casualty events. This includes
       solutions to meet nuclear, biological and chemical threats.
    
    AIS is a full security integration house. Together with its associated
companies worldwide, AIS holds a backlog of security programs worth billions
of dollars. In the 21st Century Information is the most effective weapon
against terror and crime. AIS is mastering information to change the security
paradigm. AIS solutions are developed to allow states and governments the
ability to establish growth and prosperity while securing the routine of daily
life.

    About Immersive Media Corp.

    IMC is the leading provider of full motion, high-resolution, interactive
spherical video technology and production services. Using eleven video streams
arranged according to geodesic geometry, Immersive video captures an almost
complete spherical image; a high-resolution 360 degree view of surroundings
that is seamlessly stitched together. IMC's immersive movies can integrate GPS
coordinates and other metadata producing our GeoImmersive(TM) video. IMC's
open platform design easily interfaces with industry standard applications and
databases providing viewers with greater visual detail for timely, fact-based
decision-making, and for the distribution of interactive streaming spherical
video.
    IMC's offerings include hardware, software, production and multi-platform
distribution services, and immersive imagery licensing. Applications include:
urban planning, oil and gas resource management, emergency response and first
responder operations, and cross platform advertising and entertainment media.
IMC is a publicly traded company that is listed under the symbol "IMC" on the
TSX Venture Exchange. For more information please visit www.immersivemedia.com

    Safe Harbor for Forward-Looking Statements

    Certain statements contained in this press release may be deemed to be
forward-looking statements under federal securities laws, and Immersive Media
Corp. intends that such forward-looking statements be subject to the safe
harbor created thereby. Immersive Media Corp. does not undertake an obligation
to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    (C) 2008 Immersive Media Corp. All rights reserved. GeoImmersive is a
    trademark of Immersive Media Corp. All other trademarks are the property
    of their respective owners.

    %SEDAR: 00021691E




For further information:

For further information: David G. Anderson, Investor Relations, Tel:
(866) 333-8817 Ext 629; Karen Tanaka, Media Relations, Tel: (866) 333-8817 Ext
632

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IMMERSIVE MEDIA CORP.

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