imbee.com, the First Parent-Approved Social Network, Now Offers the Most Comprehensive True User Generated Experience for Tweens



    Online Tween Destination Expands Offerings and Refines Interface During
Internet Safety Month

    OAKLAND, CALIF., June 28 /CNW/ - Coinciding with Internet Safety Month,
imbee.com (www.imbee.com), the first parent-approved social networking
destination for tweens, today announced enhanced media features which enable
the most comprehensive and authentic user generated experience for their
target demographic (kids from 8-14). Expanding far beyond its public beta
incarnation, these new offerings establish the network as the premier
destination to help foster creativity and build a more purposeful relationship
between tweens and the Internet.

    Unlike the majority of tween oriented destinations which are either
fantasy based virtual worlds or branded game and entertainment portals,
imbee.com supports user generated content that is not corporate defined,
allowing its members to personalize their own online user experience. All of
imbee.com's members can upload graphics and audio files, listen to music,
watch exclusive video clips or customize their blog spots with artwork and
more.

    "Kids should have more options beyond game playing when it comes to their
online experiences," said Jeanette Symons, CEO for imbee.com. "imbee.com was
developed to enable our members to define their own user experience, and focus
more on their own content creation instead of just corporate content
consumption. By making learning fun through hands-on exploration and their
creativity, we believe our kids will become better, more productive Internet
citizens."

    The new offerings include:

    --  Enhanced User Interface - imbee.com's new user interface has been
enhanced to showcase the site's incredibly vibrant tween community with unique
features, widgets and exclusive content.

    --  Audio and Video - imbee.com now provides its members with the ability
to upload audio or video files directly into their blog spot, making it easy
to share fun content or media with their approved circle of friends.

    --  Exclusive Media Library - Now members can select their favorite songs
or music videos by accessing imbee.com's exclusive media library. imbee.com
hosts the brightest young stars in the entertainment industry, including:
Hilary Duff, The Cheetah Girls, Ashley Tisdale, Jordan Pruitt, Belinda, NLT
and more.

    --  Trading Card Maker - imbee.com has introduced a new custom digital
trading card maker. This allows members to design and then personalize their
own trading, photo and promise cards by either uploading their own graphics or
by selecting images from imbee.com's expansive graphics library.

    --  Widget Library - Now members can access imbee.com's interactive
widget library in order to choose from a large variety of single or
multi-player games and activities.

    Beyond its entertainment elements, imbee.com provides tweens, parents,
educators, and Internet safety advocates with a viable, age-appropriate
alternative to other open blogging and social networking sites, while
including extensive security features to make it an ideal topic during
Internet Safety Month. No other tween destination offers as many built-in
security features as imbee.com, including: user authentication, parental
controls, controlled scope of publishing, content privacy and more.

    "imbee.com is paving new roads when it comes to introducing tweens to
user generated content and social networking," said Tim Donovan, vice
president of marketing for imbee.com. "Because the online behavior of tweens
is influenced by what they see older teenagers doing, imbee.com allows them to
share in the same activities, but in a parent-approved environment. Now our
members have the freedom to develop and share content with their friends just
like their teen counter parts, but in an age appropriate setting."

    Because of its security features, imbee.com is also the only tween social
network to have successfully launched a free school blogging program, now
utilized by more than 500 schools and school districts representing every
state in the continental United States. (*)(editor's note)

    For more information about Industrious Kid and imbee.com, please visit
www.industriouskid.com.

    (*) Please see Industrious Kid press release: "imbee.com Announces
'Building Internet Skills for Kids,' A Program for Elementary and Middle
School Educators."

    About Industrious Kid, Inc.

    Industrious Kid is an innovative, venture backed company that develops
premium online destinations that are purpose-built for the rapidly expanding
population of children now accessing and using the Internet. The company's
age-appropriate solutions strike a unique balance between the fun and
stimulation that children desire and the insight and control that their
parents demand. Industrious Kid's first product is imbee.com, a secure social
networking and blogging destination designed specifically for kids ages 8 to
14. The company is headquartered in Oakland, Calif.




For further information:

For further information: imbee.com Tim Donovan, VP Marketing,
510-725-4104 tim@imbee.com or Access Communications for imbee.com Danielle
Ferris, 415-844-6272 dferris@accesspr.com

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INDUSTRIOUS KID

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