IMAX Signs Two-Theatre Deal With Aliance Entertainment



    
    Exhibitor to Install IMAX's Digital Projection System in New Multiplex
    Developments
    

    TORONTO, June 24 /CNW/ - IMAX Corporation (NASDAQ:   IMAX; TSX: IMX) and
Aliance Entertainment, an Indiana-based exhibitor, today announced an
agreement to install IMAX(R) theatres in two of the exhibitor's new multiplex
developments planned for later this year. Under the terms of the sales
agreement, Aliance Entertainment will install IMAX's new digital projection
system at its new flagship location in Simpsonville, SC and a second location
in the Northeastern United States, both during the fourth quarter of 2009. The
exhibitor operates its theatres under the Great Escape Theatres brand.
    To date, IMAX has signed contracts for over 200 IMAX digital projection
systems worldwide, with 100 currently in operation.
    "We're very excited to offer The IMAX Experience(R) as anchor attractions
at our new flagship locations," said Anne Ragains, President and CEO of
Aliance Entertainment. "IMAX theatres deliver a premium movie experience that
cannot be replicated anywhere else, and the lower cost of IMAX's digital
projection system has made it much easier for an exhibitor of our size to
enter the IMAX business."
    "Our digital projection system is creating new opportunities for us in
smaller markets with respected regional exhibitors such as Aliance
Entertainment," said IMAX CEO Richard L. Gelfond. "We're looking forward to
working with new exhibition partners such as Aliance to introduce new
audiences to The IMAX Experience later this year, and to capitalize on our
robust slate of exciting Hollywood films."
    IMAX's digital projection system delivers The IMAX Experience and helps
drive profitability for studios, exhibitors and IMAX theatres by eliminating
the need for film prints, increasing program flexibility and ultimately
increasing the number of movies shown on IMAX screens. The system can run both
IMAX and IMAX(R) 3D presentations.

    
    Upcoming IMAX films include:

    2009
    ----
    Transformers: Revenge of the Fallen - DreamWorks Pictures/Paramount
    Pictures
    Harry Potter and the Half-blood Prince - Warner Bros. Pictures
    Disnsey's A Christmas Carol: An IMAX 3D Experience - Walt Disney Pictures
    Avatar: An IMAX 3D Experience - Twentieth Century Fox

    2010
    ----
    Alice in Wonderland: An IMAX 3D Experience - Walt Disney Pictures
    Hubble 3D (working title) - IMAX/Warner Bros. Pictures
    How to Train Your Dragon: An IMAX 3D Experience - DreamWorks Animation
    Shrek Forever After: An IMAX 3D Experience - DreamWorks Animation

    About Aliance Entertainment
    ---------------------------
    
    Aliance Entertainment/Great Escape Theatres was founded in 1998 by Anne
Ragains. Currently Aliance operates a regional theatre circuit, consisting of
272 screens in 24 theatres in 11 states. Aliance has focused on the mid to
large-sized markets with market populations from 100,000 to 400,000. Aliance
develops, acquires and operates multi-screen theatres primarily in mid-sized
metropolitan markets and suburban growth areas of larger metropolitan markets
throughout the U.S. Aliance is committed to constructing, designing and
operating the most efficient and attractive theatre facilities that cater to
the movie theatre patron and provide a superior movie going experience.

    
    About IMAX Corporation
    ----------------------
    
    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX(R) theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R), technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand
is recognized throughout the world for extraordinary and immersive
entertainment experiences for consumers. As of March 31, 2009, there were 371
IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.
    IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and
YouTube (www.youtube.com/imaxmovies).

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: Heather Anthony, (212) 821-0121, (203) 682-8243, hanthony@imax.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com

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